Case study on low cost airlines (RYANAIR) Preliminary questions: 1. What are your first impressions regarding Ryanair? 2. How would you characterize its marketing strategy? Ryanair (ISEQ: RYA‚ LSE: RYA‚ NASDAQ: RYAAY) is an Irish low cost airline‚ with headquarters at Dublin Airport and its largest operational bases at Dublin Airport and London Stansted Airport. Ryanair operates 182 aircraft on 729 routes across Europe and North Africa from its 31 bases.[1] The airline has been characterised
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CORP 2463 MANAGEMENT AND STRATEGY Report of Ryanair Management issue – Poor Customer Service P12006777 TUTOR: George Kokkindis DATE:06/12/2013 Executive Summary This report mainly evaluates the organizational culture and leadership style of Ryanair with the management issue – poor customer service and in relation to management theories. As one of the best low cost airlines‚ Ryanair consistently focus on cost-cutting but at the same time reveal many problems on its Human Resources
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Examining Ryanair’s Launch Strategy Ryanair was set up in 1985 by Cathal and Declan Ryan‚ as one of the first independent airline servicing the Dublin-London (Luton) route. Ryanair launched its service focusing on delivering first-rate customer service and lowest – simple‚ single – fare @ I£ 98‚ compared to I£ 208 full fare and I£ 99 discounted fare offered by competition‚ Aer Lingus and British Airways. Ryanair Executives believe that Aer Lingus and British Airways’ flights are typically 60-70%
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Assessment of Ryanair’s launch strategy One possible reason why Ryanair chose to enter the Dublin-London route is because the route was reputed to be quite lucrative for both Aer Lingus and BA. It is easy to see why this route is lucrative because the least expensive fare for both carriers were priced at I£208 but operating expenses per passenger was only I£155.1. Ryanair’s publicized fare of only I£98 will help it to attract more passengers than both carriers given that it cost only half the
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director raises his bat in triumph. Not real life‚ but an inspirational film. "It’s a part of our Vision 2007 campaign‚" explains Niroop Mahanty‚ vice president (HRM)‚ Tata Steel. Adds BN Sarangi‚ chief‚ HR/IR‚ Tata Steel‚ "The idea was to motivate employees to accomplish the impossible‚ like hit a six off Shoaib Akhtar." Or achieve EVA (economic value add) positive status by 2007. The buzz in Jamshedpur is palpable. Tata Steel is not looking at incremental improvement‚ but a quantum jump in performance
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RYANAIR Introduction This essay is initially going to analyse the LCC (Low Cost Carrier) industry and subsequently focus on Ryanair‚ the world ’s largest low cost international carrier (figure 1). The first part of the assignment is going to apply Porter ’s five forces to the above-mentioned industry‚ then it will look at how the company competes in such environment‚ referring to Porter ’s generic competitive strategies. Finally it will analyse how the company delivers on these competitive
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What do your overall assessment of Ryanair’s strategy? Although the strategy of Ryanair seems sound‚ I don’t expect it to succeed on the Dublin-London route. By matching service and amenities but pricing well below Air Lingus and BA‚ Ryanair stands to steal customers up to capacity of it’s 44-seat turboprop 4 times a day. This loss of customers‚ though small at this point‚ could likely elicit a strong response from both AL and BA. The Dublin-London route represents one of the few lucrative routes
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THE KEY INDICATORS OR FACTORS IN THE MOTIVATION OF EMPLOYESS- A CASE STUDY OF GHANA PORTS AND HARBOUR AUTHORITY BY DOGBEY K. GERSHON ( AC/09/WDS/1064) Abstract The study examined the ranked importance of motivational factors of employees at The Ghana Ports & Harbours Authority Human Resource Department‚Research and Public Relation Department. The hand-delivered descriptive survey addressed ten motivating factors in the context of employee motivation theory. Findings suggest interesting
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Motivation Plan Therese Ragin October 13‚ 2014 LDR 531 BRENDA SHORE Motivating employees is to provide tools and ideas for supporting employee motivation. There may be one employee that appreciate having time off and the next may not. The manager has to figure out what employees want and encourage them to earn it or find a way to give it to the employees. The DiSC assessments help my mentor who is a human resource manager
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the employees determination accomplish their wellbeing. Within this manuscript I study the sound possessions of concert assessment consequences taking place the staff enthusiasm. "The aptitude to craft superior verdict Vis-à-vis populace corresponds to solitary of the preceding steadfast foundation of workforce assessment‚ while exceptionally hardly any association is good by the side of it." Peter Drucker Objective To examine the relationship between Performance Appraisal and Employees motivation
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