Problem: Decathlon is failing to maintain customer focus with the social media marketing strategy it is currently deploying. Analysis: Prior to the social media invasion‚ Decathlon succeeded quickly in China by adopting an effective marketing strategy that was compatible with their targeted customer groups. For example‚ it used less TV and instead adopted a “word of mouth” marketing strategy by using outdoor billboards in populous areas and organizing outdoor events and contests. Even though the
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Coconut Ginger Cookies Phase 1 and Phase 2 Makes 12 cookies/ Prep time: 10 minutes/ Cook time: 20 minutes If meringues are one of your favourite cookies‚ you should enjoy this ginger spiked variation. Fresh ginger looks like a gnarled root out of a fairy tale‚ something that should be dropped in a cauldron rather than grated up for tender light cookies. Look for ginger with no greenish areas‚ wet or dried spots‚ the rhizome should be plump and evenly colored. 3 large egg whites‚ at room temperature
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Have you ever felt that some provinces cause major problems to Canada. Well I can tell you that Quebec definitely is. First Quebec is taking a lot of money from the Canadian Government. Secondly people who live in Quebec think that their French culture is being assimilated. Quebec is causing problems that will take time to fix money to fix. Quebec is using far more than what they are earning and we need to deal with it. On the Department of Finance Canada page is says that in 2015-2016 all provinces
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Summary This case explores the possibility of a brand extension for Revital‚ the bestselling vitamin and mineral supplement and number-one nutraceutical brand in India and a top Ranbaxy Global Consumer Healthcare product. The case examines Revital’s shift from a prescription product to a popular over-the-counter (OTC) brand and explores Ranbaxy’s strategies to position Revital as the brand with the highest recall. It assesses Revital’s competitors in India’s booming nutraceutical market in a scenario
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Tugas 04 - Accounting for Managers Kelompok 4: 1. Haris Pratama Loeis 1306497062 2. Ibrahim Adam 1306497075 3. Jati Perdana 1306497144 4. Maydhani Arnia E.P. 1306497226 5. Meiryanti Andryani 1306497251 Problem 5-4 (in USD) Days Account Outstanding Amount Probability of Collection Allowance Amount Write-Off Amount Less than 16 450‚000.00 0.99 4‚500.00 - 16 to 30 150‚000.00
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1. How would you evaluate the capital budgeting method used historically by AES? What’s good and bad about it? “When AES undertook primarily domestic contract generation projects where the risk of changes to input and output prices was minimal‚ a project finance framework was employed.” Usually‚ project finance framework is used when the project has predictable cash flows‚ which can easily represent operating targets through explicit contract. When cash flows are certainty‚ the company can have
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Ascendum Solutions is a worldwide information technology solutions providing company. They provide innovative technological solutions which are generated by businesses and the challenges they face while doing businesses. Ascendum Solutions India Pvt. Ltd. works with SMB’s and with organizations at enterprise level. Their portfolio includes many Fortune 1000 companies and helps them in solving their business challenges. Their success lies in
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BUS 213 Intermediate Accounting I Suggested Problems (Kieso et al. Intermediate Accounting IFRS edition) Chapter Exercises/Problems 2 E2-3‚ E2-5‚ E2-6 3 E3-1‚ E3-5‚ E3-10‚ E3-11 4 E4-9‚ P4-4 5 E5-3‚ E5-7‚ E5-10‚ E5-13 18 E18-5‚ E18-10‚ E18-11‚ E18-15‚ E18-16‚ P18-6 7 E7-6‚ E7-12‚ E7-15‚ E7-18‚ E7-21‚ E7-28 8 E8-2‚ E8-9‚ E8-10‚ E8-13‚ E8-17 9 E9-1‚ E9-5‚ E9-7‚ E9-23 10 E10-4‚ E10-8‚ E10-14‚ E10-18‚ E10-25 11 E11-6‚ E11-12‚ E11-18‚ E11-19‚ E11-23‚ E11-26‚ E11-27‚ E11-29 14 E14-6
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limited on the earth. With the rapid increase of population and fast development of industries‚ water is more needed than before. At the same time‚ a large amount of water has been polluted and wasted every day. Some big cities in China are facing the problem of water shortage already. There‚ water supply is controlled and industry has been restrained. China says water supplies exploited by 2030 written by Chris Bukley reports: China will have exploited all available water supplies to the limit by 2030
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F523 - SPRING 2013 BOEING CASE 1. What is the appropriate required rate of return against which to evaluate the prospective IRR ’s from the B ANSWER:The appropriate rate of return against which to evaluate the IRR is the risk-free rate‚ plus the market risk 1a. Please use the capital asset pricing model to estimate the cost of equity. At the date of the case‚ the 74 over T-bonds. Which beta‚ risk-free rate‚ and risk premium did you use? Why? Financing Components Debt Equity Market Values Weight
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