Global Marketing Test Bank This review page is divided into three sections: major models and frameworks‚ sample questions‚ and case analysis. No additional modifications will be made. MAJOR MODELS AND FRAMEWORKS : We have covered several major models and analytical frameworks during this course that enable you to analyze a situation in making marketing-related decisions. 1. Changes in consumer buying and usage habits in recessionary conditions (p. 93) 2. ABCD Model (p. 108): consumer access
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1. Should Gap publicly report its social responsibility results in detail‚ even if every objective hasn’t been completely achieved? I believe Gap should publicly report its social responsibility results in detail because this provides important information to the stakeholders‚ such as what they want to change and when they are going to change. The when is crucial because Gap must be able to set realistic goals that works towards the social responsibilities. I would suggest Gap for reporting it
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salary. Because she would prefer making more money‚ she notifies the first chain that she is breaking her contract. The courts will decide the legality of her action. But what of the morality? Did the columnist behave ethically? An airline pilot goes for his regular medical checkup. The doctor discovers that he has developed a heart murmur. The pilot only has a month to go before he is eligible for retirement. The doctor know this and wonders whether‚ under these unusual circumstances‚ she is justified
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How is Apple’s IPod global supply chain achieving value through utilization of local competences? Using theories regarding industrial clusters‚ flexibility‚ hierarchy‚ regional development and globalization helps reveal the value Apple’s IPod supply chain is creating by sourcing high value critical components from countries like Taiwan‚ Japan and Korea. Those countries are world leaders in manufacturing high tech equipment‚ and because of the local knowledge and skills in those areas they can be
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disintegration of local cultures and the loss of cultural diversity in the world. Name: DENG Sili(Samuel) Class: 5A EFS Date: T9 2010 Cultural Globalization Currently‚ cultural globalization has become a primary trend of development‚ because of the development of communication and technology; therefore culture can be easily communicated. With the development of cultural globalization‚ the negative consequences of globalization start to materialize. For example‚ numerous local cultures have been
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Smith Goes to Washington. In summation‚ this movie shows an idealistic‚ unpolitical man who is appointed as a US Senator by a manipulative party. Smith proposes a bill to start a camp in his state; unfortunately‚ the development of the camp will interfere with
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considerations in today’s global world (based on Lee and Carter 2012). Critically appraise how marketers can manage both the local and global (glocal) cultures when planning their marketing operations. Consider the macro environment as well as the impact of culture on buyer behaviour. A country’s culture is a part of it‚ which has been there through generations. Today‚ we are able to communicate and share our cultures through travel and trade. The world is now a huge global economy where one change
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Summarize the most important benefits and risks associated with diversification into global markets. There are benefits and there are risks associated with diversification into global markets. Diversification into global markets means a company is seeking to have the control in one central area instead of in many different areas because ultimately they are seeking to control their costs. The main advantage of a global market is that a company does not need to make a lot of variations of a product.
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gone under. In a way it is a good thing that these companies were able to be purchased by foreign owners because they are still around today. 3) Advantages: In the case in the text an advantage for what happened to Sleeman‚ Molson and Labatt goes to Moosehead. Who finds itself on top of the list of Canadian Brewers. If Canada is open to foreign investment it will allow more of it to come into Canada. This brings in goods and materials we need that cannot be produced or gathered in our country
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them to remember us as the creators of a peaceful world‚ the perfect world. This is my dream for the world and I plan to bring this dream to reality by playing my part as well as showing people what they can do to achieve the ultimate goal of global peace. Global Peace isn’t something that can be achieved by tweaking a policy here or there‚ it will take mass participation‚ work at the individual level‚ so that each one realizes the enormity of the problems we face today. My country‚ India is the
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