The Advantages and Disadvantages of Franchising in France 1 Running head: International Trade: Licensing and Franchising The Advantages and Disadvantages of Franchising in France Presented by: Deon E. Boswell Of Team McWorld University of Maryland University College AMBA606 November 4‚ 2005 The Advantages and Disadvantages of Franchising in France 2 Executive Summary The tremendous growth in franchising over the last decade can be traced directly to the explosion of growth in international
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classification system for the key traits of a market. The characteristics of perfect competition include: large number of buyers and sellers‚ easy entry to and exit from the market‚ homogeneous products‚ and the firm is the price taker. Many fast food franchises fit all or most of these characteristics. Competition within the industry as well as market supply and demand conditions set the price of products sold. For example‚ when Wendy ’s introduced its $.99 value menu‚ several other companies implemented
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Advantages and Disadvantages of Independent Reps Advantages No sales force maintenance expenses. The travel expenses of a salesperson can be as high as his or her salary. Even phone expenses can be staggering. Therefore‚ the most obvious advantage to employing independent sales representatives to sell your products or services is that you won’t be incurring the expense of maintaining a sales force. There are‚ however‚ other advantages that are just as compelling. Longevity A well-established
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Cars franchise is by no means the exception to the rule. Disney also has the Jonas Brothers‚ Hannah Montana‚ High School Musical‚ the Disney Princesses‚ Pirates of the Caribbean‚ and the list goes on and on. The man behind the magic is Disney’s CEO‚ Bob Iger‚ who has lead a dramatic revitalization of the Disney brand since succeeding longtime head Michael Eisner in 2005. When he first took the post‚ his strategy shifted Disney’s focus around its stable of “franchises.” These franchises are distributed
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A famous brand name‚ good market research and advertising makes 7 Eleven a good franchise to consider. Franchisees sign contracts with the company to split 54% of the profits，. The company pays for store equipment‚ sales banners‚ equipment maintenance‚ and many other things. Franchisees pay wages‚ certain in-store expenses‚ and are responsible for shortage -- losses due to shop lifting or employee theft. Franchise contracts usually require 7 Eleven store to operate 24 hours a day‚ 7 days a week
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Jamba Juice was founded in April of 1990 by Cal Poly graduate Kirk Perron‚ along with cofounders Joe Vergara‚ Kevin Peters‚ and Linda Ozawa Olds. Their goal was to sell healthy smoothies. It‘s corporate was called Juice Club‚ Inc. in San Luis Obispo‚ California. In August of 1997‚ Jamba made an agreement with Whole Foods Market to sell natural products inside some of the market’s locations. In March of 1999 they acquired Zuka Juice Inc‚ Zuka was a smoothie company that was very popular at the
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began implementing laws regulating the sale of franchises‚ beginning with Since that time‚ 15 other states‚ including Michigan‚ have specific state laws regulating the sale of franchises and the franchise relationship. In 1979‚ the Federal Trade Commission (’FTC’) passed the Federal Trade Commission Rule requiring that franchise owners provide prospective franchisees with a disclosure document containing specific information about the company’s franchise offering. The purpose of the Rule is basically
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today has continuously grown worldwide. But its growth mainly depend on the Performance of the economy as a whole. Against this‚ business franchising concentrated more on Service oriented activities. Based on the principle of cloning success franchise failure rights are Low. According to small business researchers franchising has been argued to be of particular Importance. Franchising is a popular method for entrepreneurs to gain entry to a market. With franchising arrangements‚ the
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Ice Cream Franchise International Mini-Plan The product that interests me will be marketed and sold in the country of Spain. I have prepared an international mini-plan discussing my overall strategic plan of selling the famous Cold Stone Creamery Ice Cream products in the country of Spain. Location of value-added functions—we will have Sales and Marketing conducted in Madrid‚ Spain and possible future expansion to other major cities in Spain. With this being a franchise many of the value-added
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been well received by its franchises. Pizza Hut franchisees are predominantly large powerful organizations‚ two-thirds of which own more than 10 restaurants each. The franchises are divided on their assessments of the value of the delivery business‚ and most do not agree with Pizza Hut’s specific plans for reaching this segment. After finding little initial success convincing the franchises to participate‚ Pizza Hut must find a way to “sell” its concept to the franchises. Key Decision Points
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