Consider whether this is the right move for you. 7 Eleven is one of the world's leading convenience store chains with thousands of stores in the United States, Japan, China, Taiwan, Thailand, and many other countries. A famous brand name, good market research and advertising makes 7 Eleven a good franchise to consider.
Franchisees sign contracts with the company to split 54% of the profits,. The company pays for store equipment, sales banners, equipment maintenance, and many other things. Franchisees pay wages, certain in-store expenses, and are responsible for shortage -- losses due to shop lifting or employee theft.
Franchise contracts usually require 7 Eleven store to operate 24 hours a day, 7 days a week.
The 7 Eleven company provides some flexibility to the owner on how he runs his store, but there are some hard and fast rules. Owners may purchase most of their inventory from 7 Eleven or use other suppliers.
Potential franchisees should discuss this issue with the company and other 7 Eleven owners.
You will need adequate capital. You won't be permitted to use your 7 Eleven franchise as collateral.
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The first step to success is finding the right store. Despite your sales and management abilities, if your store is in a bad location, it may never make money. You will want to check out stores that interest you by visiting them at various hours of the day to see how much customer volume they are getting. Note especially morning coffee business. Is a store in a bad location, such as on one side of a divided highway? Is a new road scheduled to be built that could hurt a store's business? Is a competing franchise building their own store nearby? Is the store in a high crime area? Some of these questions may be hard to answer and will take some research.
Note that stores in urban areas with higher crime rates often do spectacular business. Not everyone is cut out to run such stores.
You must carefully review the books of any franchise store you are thinking of
Links: The Center of Commerce in Thailand: 7-ELEVEN Posted on February 23, 2010 by faranginbangkok