The Carribean Cafe

1. What managerial issues (including profitability, market and competition, economy, control and partnership with JTL) should David Grant consider before starting the Caribbean Internet Café (CIC)? Take a couple of pages to discuss these issues since understanding the numbers is only part of the decision making process.
The managerial issues that David Grant should be considering before going into business for himself in Kingston are abundant every aspect of the business should be scrutinized before putting out the start up money for a business, especially in an up and coming city like Kingston. First David should look at where he wants to set up this business and make sure that the niche he is trying to fill is the appropriate one. If there is no demand for an internet café then he should take a second look at the business plan. David should also be looking at the location on where he would like his establishment to be placed. He should want there to be lots of passing trade but he also wants the shop to be in an area that is close to everything and in an area where people that are most interested in the internet are, perhaps in a business district where people want up to the minute information, or near a college where students want to keep in touch with each other over the internet. Another important aspect that David should keep in mind is his competion, it was stated that although lots of people were interested in the internet there wasn’t a lot of availability in the Kingston and Jamaica area wasn’t up to par. So competition is a big factor in the success of a store. He should look into if there are any competitors and if there are then he should find out where they are located and try to be in a populated area but not too close to the other internet stores. Partnership is another big factor in the establishment of a store, there is a lot of money to be shelled out, your best option is to succeed on your own that way you reap all the benefits