Cohesion Case Broadway Cafe
The Cohesion Case: The Broadway Café
CIS 500: Information Systems for Decision-Making
Strayer University
June 6, 2011
Table of Contents
Abstract ........................................................................................................................... 3
Part 1: Competitive Advantage................................................................................ 4
Part 2: The Broadway Café and E-Business...................................................................... 9
Part 3: Networks, Telecommunications, and Wireless Computing............................................ 13
Part 4: CRM: Second Life for Broadway Café......................................... 16
Part 5: Systems Development Life Cycle (SDLC) ................................................... 19
Conclusions ................................................................................................................... 22
Bibliography................................................................................................................. 24
Abstract The Broadway Café was first established in 1952 by my grandfather. The Broadway Café immediately became the hotspot, but over time lost business due to its lack of ability to compete with competitors in the 21st century. I have recently inherited the Broadway Café and have transformed it into the business it should be in the 21st century. I started the café off with a competitive advantage where it can level with competitors around the area. The café has affordable and reasonable prices for the customers which puts the café at a cost leadership advantage and as well as a differentiation advantage with its unforgettable recipes that my grandfather has kept all these years. The Broadway Café has managed to stay at a competitive advantage by implementing IT into the café. There’s available entertainment on certain nights, Wi-Fi and a Kiosk accessible to the customers, a customer loyalty program
CIS 500: Information Systems for Decision-Making
Strayer University
June 6, 2011
Table of Contents
Abstract ........................................................................................................................... 3
Part 1: Competitive Advantage................................................................................ 4
Part 2: The Broadway Café and E-Business...................................................................... 9
Part 3: Networks, Telecommunications, and Wireless Computing............................................ 13
Part 4: CRM: Second Life for Broadway Café......................................... 16
Part 5: Systems Development Life Cycle (SDLC) ................................................... 19
Conclusions ................................................................................................................... 22
Bibliography................................................................................................................. 24
Abstract The Broadway Café was first established in 1952 by my grandfather. The Broadway Café immediately became the hotspot, but over time lost business due to its lack of ability to compete with competitors in the 21st century. I have recently inherited the Broadway Café and have transformed it into the business it should be in the 21st century. I started the café off with a competitive advantage where it can level with competitors around the area. The café has affordable and reasonable prices for the customers which puts the café at a cost leadership advantage and as well as a differentiation advantage with its unforgettable recipes that my grandfather has kept all these years. The Broadway Café has managed to stay at a competitive advantage by implementing IT into the café. There’s available entertainment on certain nights, Wi-Fi and a Kiosk accessible to the customers, a customer loyalty program
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