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Exercise One: The Broadway Café

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Exercise One: The Broadway Café
Exercise One: The Broadway Café

This exercise will develop a competitive Advantage for the Broadway Café. The café has been in business since 1952 and has never had a single competitor in the neighborhood. Now that the café may have a competition will affect the business. Therefore the café need to develop a new strategic direction to bring the café into the 21st century.
• Describe your strategy for addressing your employees’ concerns, building loyalty among your customers, and remaining competitive in a changing market?
Developing a strategy will help to communicate goals and priorities to employees. It would also improve manages and employees’ abilities to make the right decisions in their day to day work. Inform the employees

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