"Multibranding strategy the case of yum brands" Essays and Research Papers

Sort By:
Satisfactory Essays
Good Essays
Better Essays
Powerful Essays
Best Essays
Page 15 of 50 - About 500 Essays
  • Powerful Essays

    Title The Relationship of Brand Equity and Brand Extension: Low Involvement products vs. High Involvement Products Background and Significance             In the present‚ technology enhances modern goods production resulting producers can provide resemble products in physical aspects such as quality or packaging.  These create no differentiate of products.  Consequently‚ Product Brand as well as the customer’s perception is the significance that promotes product differentiates or product

    Premium Brand Brand equity Branding

    • 3528 Words
    • 15 Pages
    Powerful Essays
  • Good Essays

    BRAND EXTENSION

    • 12682 Words
    • 51 Pages

    Halmstad University School of Business and Engineering Master Dissertation in International Marketing Master Dissertation in Strategic Management and Leadership The Analysis of Challenges and Opportunities in Brand Extension Authors: Chen Si Jia 891028-4986 Gu Jing 880711-T284 Supervisor: Gabriel Awuah Date of Submission: 31 May‚ 2012 Acknowledgements We would like to firstly thank our supervisor‚ Professor Gabriel Awuah‚ for his constant support and inspiring advices during

    Premium Branding Brand Brand equity

    • 12682 Words
    • 51 Pages
    Good Essays
  • Good Essays

    Walt Disney Strategy Case

    • 709 Words
    • 3 Pages

    QUESTIONS FOR DISNEY CASE 1. What is Walt Disney Company’s corporate generic strategy? Explain the reason for your answer. Broad Differentiation because its products are in media networks‚ parks and resorts‚ studio entertainment‚ consumer products‚ and interactive media. Thus‚ it attracts a wide base of consumers through differentiating its products by superior dedication to creating high quality content‚ technological innovations in entertainment and international expansion. 2. What is

    Premium The Walt Disney Company Walt Disney Burbank, California

    • 709 Words
    • 3 Pages
    Good Essays
  • Powerful Essays

    Starbucks Brand

    • 1415 Words
    • 6 Pages

    Corporation: Managing a High Growth Brand 1 One of the main keys for success for Starbucks in building the brand is their focus on quality‚ starting by the quality of the whole bean‚ the freshly roasted gourmet beans‚ its packaging‚ transportation‚ until its brewing. This has served as a main differentiator between Starbucks and other brands. Starbucks has succeeded to position itself as a unique quality coffee provider. Starbucks also managed to build its brand with the perception of a “complete

    Premium Brand Brand management

    • 1415 Words
    • 6 Pages
    Powerful Essays
  • Powerful Essays

    Brand Extension

    • 1831 Words
    • 5 Pages

    Brand extension & brand stretching The two options for doing this are usually called “brand extension” and “brand stretching”. Brand extension Brand extension is a strategy in which a firm launches a new or modified product with a well-developed image by using the established brand name in a same broad market. Organizations use this strategy to increase and leverage brand equity (definition: the net worth and long-term sustainability just from the renowned name). An example of a brand extension is Jello-gelatin

    Premium Brand Brand management Branding

    • 1831 Words
    • 5 Pages
    Powerful Essays
  • Powerful Essays

    GROUP VI Leader: Romy Paolo L. Lucion Members: Alaine Bautista Kimberly Jayan Edrick Bitantes Clarisse Lanugan Rose Vi Crisostomo Jennica Tahinay Case Study- Global Marketing Strategies Introduction On paper‚ global marketing is undoubtedly a great concept. The idea of leveraging a marketing strategy across multiple markets seems to be nothing but beneficial. It saves effort and resources‚ and ensures a high degree of consistency between all in-market branding and activities. However

    Premium Marketing Marketing plan Marketing strategy

    • 1770 Words
    • 8 Pages
    Powerful Essays
  • Powerful Essays

    Intel Branding Strategy Case

    • 3164 Words
    • 13 Pages

    an alternative branding strategy by focusing on building the company’s brand image instead of product-based brand strategy. Under the new branding strategy‚ Intel was established as a brand‚ a reliable and premium brand‚ ably transferring the equity of “386” and “486” microprocessor to Intel‚ the company and to distinguish Intel products and to communicate the depth of Intel as a corporation with respect to its competitors as well. To boost the awareness of Intel’s brand name and strong differentiation

    Premium Brand Brand management Branding

    • 3164 Words
    • 13 Pages
    Powerful Essays
  • Powerful Essays

    Brand Identity

    • 5068 Words
    • 21 Pages

    A Comprehensive Comparison between Service Brand and Product Brand Contents Introduction 1. What is brand 1.1. Elements of Brand 1.2. Benefits of branding 1.3. Significance Of Adopting Proper Branding Strategy 2. Service brand: 2.1. Features Of Service Brand 2.2. Role Of Employers In Success Of Service Brand 2.3. Role Of Consumer In Success Of Service Brand 2.4. Challenges Service Branding Is Facing 3. Product Brand: 3.1. Features Of Product Branding

    Premium Brand Brand management Branding

    • 5068 Words
    • 21 Pages
    Powerful Essays
  • Good Essays

    Brand Cannibalization

    • 870 Words
    • 4 Pages

    BRAND CANNIBALIZATION: EAT OR BE EATEN With increasing commoditization of brands‚ differentiation is hard to come in every industry. Consumers are now flooded with options‚ single company having several brands in same product category. Positioning‚ targeting‚ segmenting can serve as strategies no more. Rather it is the basic hygiene which any company needs to follow if it needs to sustain in the race for market share. So‚ what should a marketer adopt as a strategy? There are unconventional

    Premium Marketing Brand

    • 870 Words
    • 4 Pages
    Good Essays
  • Satisfactory Essays

    Brand Positioning

    • 475 Words
    • 2 Pages

    ------------------- Brand Positioning Case Study* | The choice of a university as a place to study is as much to do with emotion as it is to do with logic. Therefore the brand positioning of the University is a key driver in the choice. However‚ not many universities have actively managed their brands. Their brands have just grown rather than been shaped or managed.B2B International was commissioned by one of the UK’s largest universities to show how it could develop its brand to gain a sustainable

    Premium Qualitative research Brand Student

    • 475 Words
    • 2 Pages
    Satisfactory Essays
Page 1 12 13 14 15 16 17 18 19 50