Case study- Global strategy
GROUP VI
Leader:
Romy Paolo L. Lucion
Members:
Alaine Bautista Kimberly Jayan
Edrick Bitantes Clarisse Lanugan
Rose Vi Crisostomo Jennica Tahinay
Case Study- Global Marketing Strategies
Introduction
On paper, global marketing is undoubtedly a great concept. The idea of leveraging a marketing strategy across multiple markets seems to be nothing but beneficial. It saves effort and resources, and ensures a high degree of consistency between all in-market branding and activities.
However, the question of whether global marketing works is a frequent conversation topic amongst marketers, and the concept of globally-led marketing resources can be subject to much scepticism.
As you take the first steps toward importing and exporting, is it necessary to create a global marketing strategy? Let me ask you this: If you were to develop an ad campaign in the Philippines, do you think the same campaign would be effective in United States?
In this study, we examine why it is important to create a global marketing strategies for your business (no matter what size it is) and what the benefits are to crafting one. In this study, it also covers alternative actions that your organization must do in order for your company to grow and compete not just locally but also throughout the world.
Statement of the Problem
1. What are the effective marketing strategies that an organization can use to be able to compete in a global marketplace?
2. What is the competitive advantage of the organization in competing in the global marketplace?
3. How can companies deal with the interconnected marketplaces and the emerging technologies?
General Objectives
Today we live in a global economy in which the time taken for people to move between continents has been significantly reduced and in which Internet and other connections make instant connections possible. The business response of large business organizations has to recognize that they now operate in a
Leader:
Romy Paolo L. Lucion
Members:
Alaine Bautista Kimberly Jayan
Edrick Bitantes Clarisse Lanugan
Rose Vi Crisostomo Jennica Tahinay
Case Study- Global Marketing Strategies
Introduction
On paper, global marketing is undoubtedly a great concept. The idea of leveraging a marketing strategy across multiple markets seems to be nothing but beneficial. It saves effort and resources, and ensures a high degree of consistency between all in-market branding and activities.
However, the question of whether global marketing works is a frequent conversation topic amongst marketers, and the concept of globally-led marketing resources can be subject to much scepticism.
As you take the first steps toward importing and exporting, is it necessary to create a global marketing strategy? Let me ask you this: If you were to develop an ad campaign in the Philippines, do you think the same campaign would be effective in United States?
In this study, we examine why it is important to create a global marketing strategies for your business (no matter what size it is) and what the benefits are to crafting one. In this study, it also covers alternative actions that your organization must do in order for your company to grow and compete not just locally but also throughout the world.
Statement of the Problem
1. What are the effective marketing strategies that an organization can use to be able to compete in a global marketplace?
2. What is the competitive advantage of the organization in competing in the global marketplace?
3. How can companies deal with the interconnected marketplaces and the emerging technologies?
General Objectives
Today we live in a global economy in which the time taken for people to move between continents has been significantly reduced and in which Internet and other connections make instant connections possible. The business response of large business organizations has to recognize that they now operate in a