Purchase this tutorial here: https://www.homework.services/shop/mkt-505-assignment-3-entry-plan-into-international-market-strayer-latest/ MKT 505 Assignment 3 – Entry Plan into International Market – Strayer Latest
This assignment will provide you with firsthand experience in developing a strategic marketing plan for entering a new international market. Choose a global company that you are familiar with for this paper.
Note: Do not use a company from a previous assignments or discussions.
Use the Internet or Strayer Library to research the following components of the global company that you have chosen:
- Company Profile (History & Analysis)
- Product(s)
-FinancialStatus
- Market Position
- Analysis of current global operating environments
- Integrated marketing communication (IMC) Strategy
- Strengths and Weaknesses Analysis
- Sustainable Competitive Advantage(s) enjoyed by the firm
- Sources of funds for the project
- Pro-Forma Balance Sheet & Income Statement for five (5) years
- Cash-Flow Statement
Note: You may also use the following resource for your research:§Financial profiles for global companies:
(http://news.morningstar.com/stockReturns/CapWtdIndustryReturns.html) Write an eight to ten (8-10) page paper in which you:
Choose a country into which the company you selected may expand.
Note: Ensure that the country you chose is currently not doing business with the selected company in any capacity (e.g., exporting, FDI, or contract manufacturing).
Develop a brief profile of the country that you have chosen. The summary should include:
Geographic and historical data regarding international business
Political and legal environment for conducting international business
Business customs and practices
Economic environment
Socio-economic analysis which should include the factors of concern (e.g., population characteristics, language, GDP, taxation, personal income, labor,