unit 1 M2
M2: compare the challenges to selected business activities within a selected organisation, in two different economic environments.
Describe the influence of two different economic environments on business activities within a selected organisation. Consider topics such as income, growth, level of development, demand and supply to highlight the differences.
You should have selected a business which is internationally active (at least in two different economic environments).
Environment 1A
Business: LUMOS
Environment difference: Demand difference/ focus of a business to one country.
Counties: Netherland – UK
Methods: cause, solution(s), ED ( Elasticity of Demand), challenges, effects.
Cause
The main cause would be origin, LUMOS is based in the UK, has an British founder and aims on the British public. However this does not mean that all the marketing they produce is reaching British people. Since the fund is all about helping children in poor European countries and not aimed to only help British people, they receive a high percentage contribution from other counties as well.
Solution(s)
More attention can be received by using J.K Rowling giving a message, I think LUMOS can use het in their advantage compared, especially to other non-profit organisation.
The message will be received worldwide since her books are an universal best- seller and not just in England.
Another solution to make the international public more appealed to contribution to LUMOS is by starting to focus on other languages as well, like a Dutch website with a euro system ( they use pounds ) this makes it more complicated for people who have a basic or lower level English.
Money available should go to promotions in the Netherlands, LUMOS is very unheard of in the Netherlands.
PED
The demand in the Netherlands is less than in the UK because the advertisements and promotion is kept in the UK.
The demand to donate to LUMOS is 70% less from Holland compared to the UK.
Describe the influence of two different economic environments on business activities within a selected organisation. Consider topics such as income, growth, level of development, demand and supply to highlight the differences.
You should have selected a business which is internationally active (at least in two different economic environments).
Environment 1A
Business: LUMOS
Environment difference: Demand difference/ focus of a business to one country.
Counties: Netherland – UK
Methods: cause, solution(s), ED ( Elasticity of Demand), challenges, effects.
Cause
The main cause would be origin, LUMOS is based in the UK, has an British founder and aims on the British public. However this does not mean that all the marketing they produce is reaching British people. Since the fund is all about helping children in poor European countries and not aimed to only help British people, they receive a high percentage contribution from other counties as well.
Solution(s)
More attention can be received by using J.K Rowling giving a message, I think LUMOS can use het in their advantage compared, especially to other non-profit organisation.
The message will be received worldwide since her books are an universal best- seller and not just in England.
Another solution to make the international public more appealed to contribution to LUMOS is by starting to focus on other languages as well, like a Dutch website with a euro system ( they use pounds ) this makes it more complicated for people who have a basic or lower level English.
Money available should go to promotions in the Netherlands, LUMOS is very unheard of in the Netherlands.
PED
The demand in the Netherlands is less than in the UK because the advertisements and promotion is kept in the UK.
The demand to donate to LUMOS is 70% less from Holland compared to the UK.