Enterprise rent-a-car I. Background information a. About ERAC A private car rental business with a fleet more than 850 000 vehicles‚ founded in 1957 Based in St Louis‚ Missouri‚ serving US‚ Canada‚ Germany‚ Ireland and Puerto Rico and UK Largest car rental company in North America Highest customer satisfaction for rental car and rental car in airport 95% of customer say they are satisfy with the service Largest purchaser of car in the world b. Marketing mix Customers: ERAC serves these
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Derp‚ the GT Turbo Starlet race car went from 60 then gradually up to 100 then to 150 till it hit the 180 mark. With both feet on the pedal‚ one hand on the wheel and the other on the gear‚ Dale glanced at me sitting on the passenger seat. Right then and there‚ my heart went from normal to a heart beating itself out of my own body because of fear. Or was it adrenaline? Or excitement? I didn’t really know. Everything was mixing with everything else as the race car got faster. It was somewhere in
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Americans are hurt or killed in car accidents. Many factors can play into an accident. Road condition‚ mechanical failure‚ driver error‚ or simply an ’act of God’? Despite the countless reasons for a car accident‚ one factor is always present‚ no matter what the case: physics. Every accident that has ever occurred has involved physics. Using references found in the class text‚ in science journals‚ and on the Internet‚ I will prove this to you. Take‚ for example‚ two cars traveling in opposite directions
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Self-Driving cars self-driving cars should be subsidized by the government. Self-driving cars should be subsidized for several reasons. My first reason is that handicap people will have more freedom and they will be able to be more independent. They won’t need someone to drive them around everywhere they need to go. Having self-driving cars will help handicap people get around easier. Instead of relying on public transportation or assistance from others to get around‚ handicap individuals can get
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The Cars Then‚ Now and Tomorrow Look! Up in the sky! It’s a bird! It’s a plane! it’s superman ? No it’s my dad in his new car. Men have made great creations and also improve them by the pass of the years. Cars is one of them and back in the 1960’s cars were big with a huge motor that run about 40 miles per hour. Now a normal car can go 5 times faster. Now in days we add a lot of technologic features to our cars. This advances will keep going and
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Edelman Award Paper Revenue Management Saves National Car Rental By M.K Geraghty and Ernest Johnson In the January/February 1997 issue of INTERFACES magazine‚ M.K. Geraghty and Ernest Johnson were presented as finalists of the Franz A. Edelman award for their presentation on a state-of-the-art Revenue Management System that would turn a huge money losing rental car company‚ National Rental Car‚ into a profitable business within two years. In 1993‚ General Motors took a $744 million dollar
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Marshall Crawford & Rob Donaldson MKT 313—Dr. Mothersbaugh Case Analysis 3-7 1. Develop a questionnaire to assess the perceived position of the Yaris on the two dimensions of the perceptual map. Have 5 participants from Yaris’s target age group complete the survey and plot their location on the map. Repeat this with 5 participants in the 45-to 65-year-old age group. 18-34 1. Dull_________*___________Exciting Economy*______________________Luxury -5 -4 -3 -2 -1 0 1 2
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billion Area : 9.6 million sq km Currency : Yuan Ren Min Bi GNP : $4 Trillion (2001) GDP : PPP $7.262 trillion (2004 est.) Per Capita : $5‚600 (2004 est.) Form : People ’s Republic Official Languages : Chinese (Mandarin) Growth Rate in Real GDP : 1999 7.1% 2000 8.0% 2001 7.3% 2002 8.0% 2003 8.4% 2004 9.1% Inflation rate (consumer prices): 4.1% (2004 est.) Located in South East Asia‚ China is home to 1.3 billion people and constitutes 22% of the world ’s population. Stringent
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Enterprise was the market leader of the car rental business and was the highest revenue producer. The main success of its business was its concentration on a single market segment and consistent delivery of services to its customers and care for employees. Thus‚ the industry of car rental was increasing significantly and hence there were number of opportunities and threats Enterprise could face in its few coming years. Opportunities Working at enterprise offers real opportunity to their employees
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Car Rental System Analyze I planned that my car rental system has the next variables: 1. For the car: Plate number‚ car name‚ car color‚ car speed‚ and rental status. 2. For the customer: Last name‚ first name‚ birthdate‚ telephone number‚ cellphone number and address. 3. For the employee’s: Last name‚ first name‚ address‚ position‚ telephone number‚ cellphone number and birthdate. The rental database should have information’s: 1. When was the car rented (date) 2. When
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