MARKETING LECTURE NOTES Dimitris Drosos Lecturer Technological Education Institute of Piraeus Business School Management Information System & New Technology Lab LOGO CONTENTS About Marketing Marketing - Product Marketing - Promotion Marketing Strategy E - Marketing GeoInformation and ICT in Market Research – Marketing Notes ABOUT MARKETING GeoInformation and ICT in Market Research – Marketing Notes WHAT IS MARKETING GeoInformation and ICT in Market Research –
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Task 1.1 Marketing Process. Marketing involves identifying customer needs and requirements‚ and meeting these needs in a better way than competitors. In this way a company creates loyal customers. The starting point is to find out who potential customers are - not everyone will want what Noraini’s has to offer. The people Noriani’s identifies as likely customers are known as key audiences. under the marketing concept‚ Noraini’s Cookies must find a way to discover unfulfilled costumer needs
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+ Six Basic Steps to Decision Making Grantham University Abstract Organizational decision making is an everyday process that most employees are involved in through their workday. No matter the significance of the decision being made‚ it will have either a positive or negative impact on the customer and or the organization. In this paper‚ I will analyze and interpret the six basic steps to organizational decision making and its importance.
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CHAPTER 11 SIX SIGMA AND PROCESS IMPROVEMENT TRUE/FALSE QUESTIONS 1. In Six Sigma‚ a problem is defined as a deviation between what should be happening and what actually is happening that is important enough to need correcting. Answer: T AACSB: Analytic Skills 2. Half the tolerance is equal to the distance from the target to the upper specification limit. Answer: T AACSB: Analytic Skills 3. A change in the quality level from 3-sigma to 4-sigma represents
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Basic Quantitative Analysis for Marketing Break-even Analysis Fixed Cost – costs that remain constant over a range of activity irrespective of the quantity produced • ex: rent‚ insurance‚ depreciation‚ office overheads Variable Cost – costs that vary directly with the quantity produced • ex: direct labor‚ direct materials‚ sales commissions Break-Even Point – the point of production at which Total Revenue = Total Cost Total Revenues = P X Q Total Cost = TFC + TVC Total Variable Cost
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(1.1) Describe various elements of the marketing process for Norainies Cookies. Marketing Process i) Situation Analysis In this process‚ this is the first step for organisation to set-up or analyse the market environment where in this step it is crucial for organisation to determine the potential to market and produce the most suitable product toward customer in order to gain profit. a) PEST analysis Where in this cases Norainies applying the PEST analysis where Norainies able
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Deniaro Brown 000-06-5073 When developing financial services marketing strategies‚ it is essential to appreciate some of the limitations cited in this chapter. However‚ it is equally imporant to appreciate the ethical dilemmas that these limitations present to the financial services marketer. The abuse of the consumers’ inability to process the necessary information when evaluating a financial service is not only unethical‚ but in certain cases‚ it may violate regulations and result in legal repercussions
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The Three-Step Writing Process Learning Objectives After studying this chapter‚ you will be able to “People have just gone ahead and experimented. There are some very interesting models emerging.” —Ben Edwards Manager of Investor Communications‚ IBM www.ibm.com 1 Describe the three-step writing process 2 List four questions that can help you test the purpose of your message 3 Describe the importance of analyzing your audience and identify the six factors you should consider when developing an
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define the core‚ problem solving benefits or services that consumer seek. At the Second level‚ product planners must turn the core benefit into an actual product. They need to develop product and service features‚ design‚ a quality level‚ a brand name‚ and packaging and other attributes have all been combined carefully to deliver the core benefit of staying connected. Finally‚ product planners must build an augmented product around the core benefit and actual product by offering additional consumer
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I. Introduction Business organizations use financial planning techniques to help make decisions that will maximize the net present value of the entity. An important component of the financial planning process is tax planning‚ which is the structuring of transactions with the intent reducing tax costs and gaining tax benefits. Strategic tax planning is a common occurrence in the business world because of its ability to help companies maximize their after-tax value. Typically‚ firms use the
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