Culture Studies for fashion 3.What is fashion’s role in the construction of social identities? Discuss with reference to specific examples. This essay discusses how fashion helps convey the social identity of the rich and wealthy. Status includes class‚ gender‚ and ages. Status is important in today’s society. As Coco Chanel said‚ ”women should dress as plainly as their maids” (Davis 1992:57). A person who is wealthy is a symbol of a person who is successful and of high income in the society
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MAN AND NATURE Human beings are the creations of nature. They drew everything needed for their very survival from nature. The air they breathe‚ the water they drink‚ the food they eat and thousands of articles they use daily-all come from nature. Yet‚ strangely enough‚ man keeps a hostile attitude towards nature. Conquest of nature is the expression which is often used to denote man’s activities like space exploration‚ taming the rivers‚ etc. which sums up man’s attitude towards nature. Our
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France. Also thanks to the french designers during this era fashion magazines became a thing. The one lady establish Rococo fashions was Louis XV’s mistress Madame Pompadour. She had a passion for her pastel colors and the light. The happy style is how it came to be known as Rococo‚ and was how light stripes and floral patterns became a trend. Towards the end of the period‚ Marie Antoinette was one who became the leader of French fashion‚ as did her seamstress Rose Bertin. Extreme embellishment
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“Know first who you are; and then adorn yourself accordingly” ~Epictetus Fashion is as essential as personality. It is for everyone willing to dress in a way that reflects their essence; their own style. No matter what‚ always trying to feel comfortable and satisfied with the clothes they wear that will show who they truly are. Finding individuality is really about getting to know yourself. It is about being connected with the very essence of who you are and‚ most important‚ be confident about
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Dana Wheeler‚ senior vice president of marketing for The Fashion Channel (TFC) must create a strategy which would help deal with the current marketing challenge. Wheeler’s major challenge is to choose an explicit target market in which her team can market towards in order to increase revenues for The Fashion Channel. The key Point’s of The Fashion Channel case include: 1. Build strong Target Market - In order for TFC to maintain and increase their advertising revenue model they must build
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Q: How can a Fashion Brand know what their customer’s tastes & lifestyles are going to be in the future? 1. In the far future: In the world we live today Fashion Brands can buy information’s about the upcoming trends. A well-known way of buying information is called “cool hunting” >> Companies that predict trends. Fashion Brands can buy the information for an expensive price. Advantages: Companies have travelled the world to go find the most innovative people. They have observed them closely
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literal translation is together. People in the cliques are bound to each other by what they have in common. Things like music tastes‚ opinions‚ hobbies‚ and sometimes race and or gender. But perhaps the biggest influence on these groups is fashion. Colours‚ styles‚ designers... everything. What you wear can have a massive impact on who you’re allowed to hang out with in the cruelly complicated social food chain we call adolescence. When we see people for the first time‚ it’s quite
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StyleLab brand and their variants page 12 • Diesel: a continuous evolution since 1978 to the present page 14 • References page 17 2 1.1 The evolution of Diesel identity The fashion industry is very complicated‚ large and ever evolving as taste and preference of consumers evolve. There are no standard fashion companies. The industry has a wide spectrum of enterprises working in the apparel‚ footwear‚ home textiles and accessories markets. As well as being made up of various kinds of companies like retailers
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Zara - IT for Fast Fashion Management Information Systems EXECUTIVE SUMMARY The objective of this document is to discuss the issue of Inditex’s DOS-base IT infrastructure and how it affects Zara’s performance. Inditex is concerned about its IT infrastructure being antiquated and the possibility that hardware vendors will upgrade their machines leaving them incompatible with DOS. Because Zara’s core business model is vertically integrated‚ it could specialize in speed and efficiency and
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“h.Naoto”‚ which featured punk sensibilities and design styles. The brand has since expanded to include a huge ranvge of other subbrands that encompass a variety of styles‚ including visual kei‚ natural kei‚ punk‚ lolita‚ gothic aristocrat‚ men’s fashion and more. Celebrity Endorsements As a designer‚ h.NAOTO is much sought after by celebrities to design clothes and other paraphernalia. Perhaps one of the most famous collaborations he has ever done was in 2004 with Evanescence’s Amy Lee‚ who wore
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