HOW DO THE THREE OPTIONS COMPARE FINANCIALLY? YEARLY REVENUE‚ GROSS MARGIN‚ REQUIRED INVESTMENT AND PROFIT POTENTIAL. WHAT ARE THE STRATEGIC ADVANTAGES AND RISKS OF EACH OPTION? CHANNEL MANAGEMENT‚ CONFLICT ISSUES INVOLVED. The Problem Natureviews main problem is that they have to make strategic marketing decisions to grow revenues to $20‚000‚000 from their current $13‚000‚000 before the end of the 2001fiscal year. Channel Analyses Supermarket channel offers more potential for sales and revenue
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NatureView Farm Problem statement In the beginning of 2000‚ Natureview Farm is challenged to grow its revenues by over 50% by end of 2001‚ from 13 to 20 million USD. To achieve the target‚ Natureview has to take the strategic decision whether to enter the supermarket channel‚ which would impact every aspect of its business or to stay with its traditional distributors - the natural food retailers. A major consequence of Natureview’s decision to enter the supermarket channel would be its influence
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Natureview case wrap -up At the core of the case is the question of whether Natureview should stay loyal to its current channel partners and accept the risk that the company might be limiting its long-term revenue potential. Alternatively‚ should Natureview enter a new channel that offers greater dollar revenue and profit potential‚ thus potentially alienating its current partners who helped get them where they are today‚ while stretching the organization beyond its current capabilities? In this
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Table of Content 1. Introduction 3 2. Strategic Action 3 3. The Analytical Model 4 4. Overview of HTC Company 4 5. External Analysis 4 5.1 Macro-environment (STEEP) 5 5.2 Industry Analysis 5 6. Internal Analysis and the matching of capabilities with Key Success Factors 7 7. HTC’s Competitive advantage 8 8. Strategic Actions required to meet KSF or turn KSF into competitive advantage 9 8.1 Innovation and Agility 9 8.2 Brand and Equity 9 8.3 Economies of scale 9 8.4 Financial Resources
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Natureview Farm Analyze the Case Natureview Farm manufactures and markets refrigerated cup yogurt. Unlike most yogurts on the market‚ the company specializes in organic yogurt. The company uses natural ingredients without adding the artificial thickeners that are used by most yogurt brands. Furthermore‚ they use milk from cows that were not treated with rGBH‚ which increased the average shelf life to 50 days. All of these allowed Natureview Farm to succeed in the natural foods channel. Due
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organic yogurt is predicted to grow 20% per year from 2001 to 2006 at supermarkets and unit growth projections of 2% to 4% for the yogurt category. The natural foods channel was growing almost seven times faster than the supermarket channel. Natureview Farm‚ a Vermont-based organic yogurt manufacturer with annual revenues of 13 mln. USD and 24% of market share‚ is a major brand in the natural foods channel. Company’s leadership in this channel was achieved through its emphasis on natural ingredients
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Business Objective and Market Analysis The business objective for Natureview is to reach $20 million in revenue by the end of 2001. To achieve this goal‚ we need to critically assess the placement of Natureview in the two dominant distribution channels to date. Supermarket Currently‚ 97% of all yogurt consumed is distributed through supermarkets ‚ representing a large consumer base and revenue generation opportunities. Research shows that 46% of organic food consumers purchase organic products
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Evaluate the business risk involved in Strategic options Risk involves profit is a common axiom in business. According to Rathan (2008) said that Risk is inherently involved and hidden in every business. So managing risk successfully is an integral part of business organization strategy and also it is an important part of management practice. There has been many research and study has been done how to mange risks in business. Many companies have initiated a team to manage risk which they face during
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Yogurt Market Segmentation by region 7 Yogurt Market Segmentation by Competitors 8 Yogurt Market Segmentation by Distribution Channel 10 SWOT Analysis 10 Analysis of Strategic planning Options 11 Recommendations 14 References 14 Introduction Fundamentally‚ this paper is about our findings of the Natureview Farm’s case study. In order to understand comprehensively about this company‚ we need to investigate further for the company’s past and current activities which is it will affect
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of Natureview Farm | | | Natureview Farm and its management are at a juncture where growth is a must. The strategy and decisions used during this important juncture can have lasting effects on Natureview. This article will examine how Natureview succeeded in the natural foods channel‚ what the strategic advantages and risks of the three options presented along with management and conflict issues and finally making an informed decision on how Natureview should proceed. Natureview Farms
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