ASSIGNMENT ON PESTLE TOOL [pic] BY SACHIN BABAN SHINDE COURSE- MBA (Hospitality Management) STUDENT DATA NUMBER-713520 Tutor – Don Burton ➢ What is the PESTLE tool? PESTLE stands for Political Economic‚ Social‚ Technological‚ Legal and Environmental factors. PESTLE is to find out the businesses current position of any organisation in their external environment. PESTLE can be used as a basis for further planning and strategic management. Kotler (1998) “claims that PEST
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A) SALES PROMOTION -Stimulation of sales achieved through contests‚ demonstrations‚ discounts‚ exhibitions or trade shows‚ games‚ giveaways‚ point-of-sale displays and merchandising‚ special offers‚ and similar activities. -Sales promotions are the set of marketing activities undertaken to boost sales of the product or service. -The media and nonmedia marketing pressure applied for a predetermined‚ limited period of time at the level of consumer‚ retailer‚ or wholesaler in order to stimulate
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………………………….…………….19 g. Entity Relationship Diagram ……………………………….……20 Chapter 3 RESEARCH METHODOLOGY AND SYSTEM DESIGN a. Methods of Research Used …………………………………..21 b. Data Gathering Instrument ………………………….……….22 c. Analytical Tools ………………………………………….…..23 Chapter 4 ANALYSIS‚ INTERPRETATION AND PRESENTATION OF DATA a. The Existing System …………………………………………24 b. The Need to Develop the Proposed System …….…………..24 c. Objectives of the Proposed System …………………………
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ADVERTISING MANAGEMENT LIST OF DIGITAL MARKETING TOOLS 1. Viral marketing 2. Search engine marketing 3. Online product configurations/ verifiers 4. VRM: determining navigation profiles 5. E-surveys 6. E-auctions 7. Prices digital temporization 8. Point of sale electronic management 9. Promotional ministers 10. Online coupons: e-coupons & m –coupons 11. Pod casting 12. Mobile apps -TOOLS FOR MARKETING CONTROL: E-AUDIT- 13. E- CRM 14. E- commerce portals 15. Contextual advertising
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Guide to Developing a Balanced Approach by Ann S. Epstein‚ Lawrence J. Schweinhart‚ Andrea DeBruin-Parecki and Kenneth B. Robin Child assessment is a vital and growing component of high-quality early childhood programs. Not only is it an important tool in understanding and supporting young children’s development‚ it is essential to document and evaluate program effectiveness. For assessment to be widely used though‚ it must employ methods that are feasible‚ sustainable and reasonable with regard
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A drawing board (also drawing table‚ drafting table or architect’s table) is‚ in its antique form‚ a kind of multipurpose desk which can be used for any kind of drawing‚ writing or impromptu sketching on a large sheet of paper or for reading a large format book or other oversized document or for drafting precise technical illustrations. The drawing table used to be a frequent companion to a pedestal desk in a gentleman’s study or private library‚ during the preindustrial and early industrial era
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Designing and Managing the Sales Team Follett Carter E-mail: fcarter@umich.edu Phone: (415)336-8622 M (734)222-0089 H (239)395-3244 H Class hours: Tuesdays‚ 7:00-10:00pm‚ Ann Arbor Office Hours: before and/or after class by appointment Conference calls also possible Textbook: Assembled readings and case studies Course Description The objectives of this course are to improve your understanding of the role of the sales force in the achievement of
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Personal Statement "Business is the way of the world. Shopping‚ buying‚ selling‚ promoting‚ discounting‚ are all business activities and we as individuals are involved with in it some way‚ every day. It’s a field that I am greatly interested in‚ and wish to learn more about. Although I have a broad range of interests‚ I have always been drawn to business management because to me it’s a very exciting environment with lots of demands and challenges. However the thing that excites me the most about
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Promotional Strategy of Tiger Energy Drink * Promotion: Promotion means creating a value to the customer. Tiger energy drink is using promotion to clearly and persuasively communicate their values to the customers. Producing product‚ pricing attractively and confirm availability to the customer are not only works for the Tiger energy drink‚ they also do promotional strategies to create more customers perception and values. * Promotional mix: The Tiger energy drink is using promotional mix
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TRAINING effective front line sales training Organizations believe in developing their most critical team - the front line sales workforce - by imparting the right sales training through effective techniques that are best in the industry industries that train their sales force effectively so that their sales efforts get the desired results thereby impacting the company’s bottom line positively. T ransferring corporate strategy to the front line sales team effort is definitely a challenge
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