Digital Marketing Tools
ADVERTISING MANAGEMENT
LIST OF DIGITAL MARKETING TOOLS
1. Viral marketing
2. Search engine marketing
3. Online product configurations/ verifiers
4. VRM: determining navigation profiles
5. E-surveys
6. E-auctions
7. Prices digital temporization
8. Point of sale electronic management
9. Promotional ministers
10. Online coupons: e-coupons & m –coupons
11. Pod casting
12. Mobile apps
-TOOLS FOR MARKETING CONTROL: E-AUDIT-
13. E- CRM
14. E- commerce portals
15. Contextual advertising
16. Blue casting: proximity marketing
17. Rich media ads
18. E-mail marketing
19. IADS
20. Facebook marketing
21. Webs 2.0
22. Blogs corporativos
23. Online games marketing: e-games and m-games
24. Linkeding marketing
25. Iptv marketing
26. Affiliate marketing
27. Infomediaries and cybermediation
-COMMUNICATION AND E-MARKETING TOOLS: E-COMMUNICATION-
28. Stakeholders sites
29. Twitter marketing
30. Business virtual communities
31. Rss marketing vs. distribution lists
32. E-grps
33. Avatar marketing
34. Professional contacts networks
1. Is adwords a good marketing option for Motorcowboy? What other alternatives could be used to generate new customers?
They used poor performing terms (low CTR, poor analytics data) .
CTR Clicks trough rate, the ratio of Lumber of clicks to Lumber of impressions. It is used to determine the success of a search advertising campaign.
It is a good option if they are also using another digital marketing tool in order to complement it and if they are using the right terms that succeed on high CTR and High analytics data. (ex: movie/ music, plus size …)
2. Reflect on the team’s initial plan and hoy they adapted it as the campaign progressed. Why didn’t the original plan generate enough traffic?
They focused so much that they didn’t get many clicks. Because the words didn’t drive to a higher click-through volume
3. The equestrian campaign had an average cost per click of $0.61. If the average
LIST OF DIGITAL MARKETING TOOLS
1. Viral marketing
2. Search engine marketing
3. Online product configurations/ verifiers
4. VRM: determining navigation profiles
5. E-surveys
6. E-auctions
7. Prices digital temporization
8. Point of sale electronic management
9. Promotional ministers
10. Online coupons: e-coupons & m –coupons
11. Pod casting
12. Mobile apps
-TOOLS FOR MARKETING CONTROL: E-AUDIT-
13. E- CRM
14. E- commerce portals
15. Contextual advertising
16. Blue casting: proximity marketing
17. Rich media ads
18. E-mail marketing
19. IADS
20. Facebook marketing
21. Webs 2.0
22. Blogs corporativos
23. Online games marketing: e-games and m-games
24. Linkeding marketing
25. Iptv marketing
26. Affiliate marketing
27. Infomediaries and cybermediation
-COMMUNICATION AND E-MARKETING TOOLS: E-COMMUNICATION-
28. Stakeholders sites
29. Twitter marketing
30. Business virtual communities
31. Rss marketing vs. distribution lists
32. E-grps
33. Avatar marketing
34. Professional contacts networks
1. Is adwords a good marketing option for Motorcowboy? What other alternatives could be used to generate new customers?
They used poor performing terms (low CTR, poor analytics data) .
CTR Clicks trough rate, the ratio of Lumber of clicks to Lumber of impressions. It is used to determine the success of a search advertising campaign.
It is a good option if they are also using another digital marketing tool in order to complement it and if they are using the right terms that succeed on high CTR and High analytics data. (ex: movie/ music, plus size …)
2. Reflect on the team’s initial plan and hoy they adapted it as the campaign progressed. Why didn’t the original plan generate enough traffic?
They focused so much that they didn’t get many clicks. Because the words didn’t drive to a higher click-through volume
3. The equestrian campaign had an average cost per click of $0.61. If the average