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Parenting. Com Website Analysis

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Parenting. Com Website Analysis
I have selected http://www.parenting.com website because I believe that it is an excellent pay-per-click site.
First, this business model design uses E-commerce for content marketing. It takes into account the uses the network, innovation, and globalization to pull in customers to its pages. The objective of the website, Modern Family Parenting Ideas, has two folds. It targets new and existing parents by providing them with the literature on parenting as well adverts display for pay-per-click, (Parenting, 2015). Second, the website SEO was very well strategies. The business used a simple yet effective ad-word (parenting) as well as the URL address, www.parenting.com, which allowed for easy of search. When you use the Google, Yahoo or even …show more content…
For example, while I am on the web page, Google place an advert so that I can search for online colleges. Now I believe that is smart marketing for the website and helpful information for me. I definitely like this site as it encourages it, reader, to comment on the content and for this reason, the business owner will provide more content with pay-per-click ads that appeal to the readers. In contrast, I would not click on http://www.salon.com pay-per-click advert. Notwithstanding, that this website produces good SEO strategy with keywords like Salon, which keeps it to the top of the search engines as well as providing up-to-date news, entertainment, politics, and innovation, (Salon, 2017).
Nevertheless, the website appears like a jigsaws puzzle. When observing the home page just about the fold, there is a pay-per-click advert to the top, on the right-hand side as well as in between some paragraphs. What's more, on the right side, there are duplicated ads by Google adjacent to each and not embedded properly into the page. Therefore, the pay-per-click advert left some instructional information out causing it to be unreadable and in fact, it left an impression that the viewers should stay away from clicking, (Salon,
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