Rhetorical Web Audit

Mohamed Abukhdair
ENC 4416
Rhetorical Web Audit on
ShortMoney.net

Table of Contents
Cover Page……………………………………………………………………………………1
Table of Contents…………………………………………………………………….……...2
Introduction………………………………………………………………………….………..3
Methodology………………………………………………………………………….………4
Summary of Findings……………………………………………………………….………5
Images………………………………………………………………………………….……...6
Analysis of Findings……………………………………………………………….………..7
Recommendations………………………………………………………………….……...10
Conclusion
Works Cited………………………………………………………………………….………11

Introduction
A website is made for its audience. Therefore, the website should change when its audience does and evolves based on its audience’s wants and needs. Per Peter Brophy Director of the Centre for Research
Short Money just uses two giant boxes of information which shows the site is out of date and need a revamp. The site also has these “NEW!” and shining star flairs that show up on every other page or so that really irritate me how ugly and unnecessary they are. And it is not just those flairs, there are also several images and some videos (displayed in figure 1) that are extremely old and not even clear or pleasing to the eyes. Videos and images that add no value to the site should be non-existent. The text on the site should not be in several different fonts and colors. Not only that but there have a great deal of unnecessary blocks of text such as the description for each
For a website to be successful, it is “essential to maximize both” (Beaird 5). I think Short Money’s website ignores the aesthetics and the users. The way their website is designed seems to be as “good enough.” What I mean is, the makers of the site went for a cheap route just to be online because there are no signs of “usability gurus” or focus on the appearance as they both are lacking. There are no neat features that make the site quicker to use and even the organization of the important links and texts are out of place at best. “Overall, ‘website searching is a goal-oriented activity’, and the different elements must cooperate for the website to function correctly (Zhang et al. 78). This cannot be done without an effective design” (Ricard 5). The users came to the site with a goal in mind: to find the company’s phone number, to make a reservation, etc. Customers have a sense of immediacy that makes them feel entitled to a quick answer or acquirement of most products and services. This can only be attained if the website’s aesthetics and usability are utilized to their full