TO: Supervisor name
FROM: Student name
SUBJECT: Website evaluation
I have critiqued how well Craigslist Online engages with its users through use of searchability, usability (navigation, accessibility, labelling) and user experience(color, fonts and graphics). The findings of which are as follows:
Searchability:
When searching ‘Craigslist” in popular search engines (Google, MSN search, Yahoo) the first result is the Craigslist with several link to different section of the website proceeding it, as such it uses its potential search engine optimization.
Navigation and Accessibility: The Craigslist is quite simple to get to grips with and easy to use. The hyperlinks work and pages are quick to load which makes for a stable website that works to its advantage as users are likely to return.
The problems with the current navigation layout on the city level page include a lack of consistency with conventions familiar in most contemporary webpages and almost random-deeming placement of many elements. The arrangement of elements is problematic in itself, and is only worse by the lack of differentiation between types of elements. For example, different listing headings( “job”, “housing”) and other types of headings (“other nearby cities”) look very similar and placed side by side on columns, despite the fact that they are very different types of information.
Another glaring discrepancy between craigslist and most current sites is the lack of a global navigation header.
Labelling:
The current labels of individual page links to topics(e.g., “pets”, “appliances”) are largely clear and intuitive. However, there remains room for improvement in the way the multiple levels of information on the main city level pages are grouped and classified, and the way the existing groups are visually arranged on the page.
Color and fonts:
The current site’s color and font selection contribute to three problems: low level of readability, information