I think that the Web site promotes both the company and the products, when you visit the home page you will find all the information, where you can click on a specific area of the site and it shows the products available in this area, the type of product and its history, In addition to its diversity The site is beautiful, and very impressive.
Is the site designed to promote the company or its brands?
At first a lot of consumers have brand loyalty for Hormel because of the quality and variety of products offered, so I think that the website promote for the brand more then the product, but somehow the web site do not completely ignore the product because The product is what differentiates the company, the website has promoted for all products equally.
How do you think Hormel is able to successfully sustain this brand that is often the punch line to a joke?
I have never tried it before but after i read about it and visit the website you go to the recipes and then going through the products, the fun and the games there, and going back again to the different products spam. I think that the more people hear about the spam and taste more Internet spam is marketed product. It has been said the old logo, and I found out that a lot of People are crazy about it it even become a culture for some people , and after doing some research Spam are sold in all 50 states and Hawaii buys more than others, And they have different kinds of product like there festivals spam, sculpture contest, cooking contest, cookbooks and Mobile.
What suggestions would you make to Hormel to improve their websites?
They Can do several things, such as the distribution of some of the articles written promotional but be sure to provide all the useful information at the same time, such as condensed product (such as brochures - newsletters - Flyers - Posters). And all of the well- known methods of