Unit 9 P4 Business

When I come to market my business, I will seek to create the following marketing materials, which can be used in varying ways and for varying purposes.

Setup a website, which will be included on all of my printed marketing materials. I will also ensure that the website contains the relevant meta tags within it to ensure that it’s listed as one of the primary results in a search when particular criteria is entered (i.e. Stockport childminder). I will also consider periods of Google Paid Searches initially to ensure that my website is given maximum exposure whilst I’m establishing my business. The website will contain:
• My name and company name
• Mobile number
• Function to be able to email me through the site
• Broad description of my
services and any Unique Selling Points (USPs) which will differentiate me from the competition
• Relevant qualifications
• In time, I will also include testimonials from parents whose children I’ve looked after
• Possibly moving forward I will create an area for parents to login privately (unique code to each parent) to be able to view observational images of their child(ren) and any associated comments
• Note: To protect myself/the children in my care, I will not be publicly listing my home address or home telephone number on these materials

Produce a poster, to be placed in the following locations:
• Local school notice boards/newsletters (if permitted)
• Local playgroups
• Local libraries
• Local Surestart centres
• Parenting classes (NCT etc.)
• Classes for new mums
• Local post offices
• Local newsagents
• Local GPs (if permitted) – in some instances this could be a more dynamic animated advert on the TV screens in doctor’s surgeries
• Local churches/parish newsletters
• Business parks/clusters of businesses nearby

• The poster will contain:
- My name and company name
- Mobile number
- Email address
- Web address
- Short descriptor of my services, possibly moving forward I will also include testimonials from parents whose children I’ve looked after
- Note: To protect myself/the children in my care, I will not be publicly listing my home address or home telephone number on these materials

Print business cards, which I will give to friends and family to circulate to anyone they know of that may need childcare. Once my business starts to get going, I can also ask the parents of children in my care if they will distribute them to anyone they feel may benefit from my services. The business cards will contain:
• My name and company name
• Mobile number
• Email address
• Web address
• Short descriptor of my services
• Note: To protect myself/the children in my care, I will not be publicly listing my home address or home telephone number on these materials

Produce a handout
• This can be given to prospective parents (alongside my business card) when they come to see me so that they have an understanding of how my setting is run and the kind of service I provide for them.
Giving them something to take away with them will help them to digest the information more easily as they’re unlikely to remember a lot of the conversation we have during the first ‘interview’ sessions
• The handouts will contain the following information:
- Information about the benefits of a childminder as your chosen form of childcare
- Information about choosing a childminder and things to look for (tailored to my strengths)
- A summary of what I offer, including any USPs which will differentiate me from the competition
- FAQs of parents in a similar situation, with answers tailored to the standard of care I offer

I plan to advertise my services in the following locations:
• Family Info Link website (free of charge listing)
•
Mumsnet.com
• Childcare.co.uk (and will encourage parents to post reviews on the site as I begin to get business)
• Yellow Pages
• Local papers and their websites
• Local community websites (i.e. bramhallweb.co.uk) – under the childcare section
• Through setting up a Facebook page which contains topline information about my business, and in turn can be seen through friends of friends of mine on Facebook and hopefully begin to generate business through word of mouth

The full suite of materials listed above will all be given the same look and feel and will be consistently vibrant and eye catching in their design to easily identify the materials as coming from my business. All grammar and spelling will be thoroughly checked for any errors and appropriate imagery used to ensure that the most professional opinion possible is formed of my business when people see any/all of these materials.