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Technological Advances
Prof. Wells
English 205
December 8, 2010
Technological Advances In Marketing and Advertising

Seth Godin, former Vice President of Direct Marketing for Yahoo!, and a well known business blogger and author, once said, “You can define advertising as the science of creating and placing media that interrupts the consumer and then gets him or her to take some action” (Godin 25). Godin pinpoints two important marketing concepts, the successful placement of ads and the effect of successful advertising on consumers. In recent years, the expansion of the internet, the use of customer relationship management software and the growing popularity of social networking websites, have revolutionized the marketing and advertising industries, creating a highly profitable platform for both consumers and businesses to establish long term relationships with each other. 75.77% of Americans and 23.93% of people from around the world have access to the internet, making the internet an exceptional space for successful ad placement (Google Public Data). Internet marketing has become the primary means of communicating special offers and introducing new products to loyal and potential customers. As a result, many former business marketing practices have become outdated, making way for new strategies like targeted emails and relationship marketing. The increased use of these techniques has created new jobs in the industry with a projected 13% increase in marketing related careers through 2018 (U.S. Bureau of Labor Statistics).These improved techniques have also allowed businesses to infiltrate the consumer’s mind more effectively. Although internet marketing is highly effective, not every person in the world has access to the internet, many individuals in developing nations may never be exposed to advertisements on the internet. Many individuals may never receive the benefit of the instant access to companies that the internet provides. Any business whose primary focus is internet



Cited: "$6.4 Billion in Q3 2010 Sets New Record for Internet Advertising Revenues." Interactive Advertising Bureau - Dedicated to the Growth of the Interactive Advertising Marketplace. 17 Nov. 2010. Web. 06 Dec. 2010. . "Advertising, Marketing, Promotions, Public Relations, and Sales Managers." U.S. Bureau of Labor Statistics. 17 Dec. 2009. Web. 06 Dec. 2010. . Friedman, Thomas L. "How Companies Cope." The World Is Flat: a Brief History of the Twenty-first Century. 3rd ed. New York: Farrar, Straus and Giroux, 2005. 425-53. Print. Godin, Seth. "The Marketing Crisis That Money Won 't Solve." Permission Marketing: Turning Strangers Into Friends and Friends Into Custom. New York: Simon & Schuster, 1999. 25. Print. Kleindl, Brad Alan. "Introduction to E-Business." E-marketing: Capitalizing on Technology. Australia: Thomson Learning, 2001. 8-9. Print. "Money Lost In Internet Scams Hits New High - CBS News." Breaking News Headlines: Business, Entertainment & World News - CBS News. 4 Apr. 2008. Web. 06 Dec. 2010. . "Relationship Marketing." Wikipedia, the Free Encyclopedia. Web. 06 Dec. 2010. . Whitney, Lance. "Average Net User Now Online 13 Hours per Week | Digital Media - CNET News." Technology News - CNET News. 23 Dec. 2009. Web. 05 Dec. 2010. . "World Bank, World Development Indicators - Google Public Data." Google. Google, 2008. Web. 05 Dec. 2010. .

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