Your boss has asked you (a communication specialist) to write an informative white paper about the business of developing new drugs for cancer patients. The content will be turned into a brochure for the public describing the four (4) major issues: economic situation‚ special needs (e.g.‚ health) of the population being served‚ process‚ and benefits of the program. She asked you to include two (2) visuals to illustrate the issues. If you wear pink for Cancer than this is for you! Cancer killer the
Premium Cancer KILL Oncology
Problems with Developing New Antibiotics Since Alexander Fleming discovered penicillin in 1928‚ which is the first antibiotics. The use antibiotics skyrocket‚ a microorganism infection from a small cut that could have killed a person now could be solved in a matter of days. However‚ after this huge medical advancement which plummeted the percentage of death from any type of bacterial infection within the years of 1944 to 1972 the human life expectancy jumped by eight years. That huge difference
Premium Immune system Medicine Vaccine
Jollibee Corporation They started as an ice cream parlor in the year 1978 in Cubao. Manage and owned by Tan family. In the year 2013 they are celebrating their 35 years in the business. They offered services such as customer service‚ customer relation‚ food safety‚ and cleanliness. The Jollibee Corporation has almost 700-800 stores in the country and 2600 worldwide. Timeline: 1978-Jollibee Foods Corporation and the humbugger born 1979-Jollibee spaghetti is introduced 1980-Jollibee chickenjoy
Premium Hygiene Philippines Fast food
CSR and globalization Corporate social responsibility is at least in its name and formal recognition a relatively recent phenomenon. Yet‚ owners and managers of firms have engaged in activities that we would now consider CSR almost from the beginning of the industrial revolution (Davis‚ Whitman and Zald‚ 2006). But‚ until the 1990s‚ CSR was generally limited to corporate philanthropy. It is from the early 1990s that enlarged concepts and practices of CSR have come to the fore. What drove these
Premium Multinational corporation Corporation Globalization
CSR AND COMPETITIVE ADVANTAGE Corporate social responsibility (hereinafter CSR) has become one of the central issues on the agenda of organizations today‚ but is still a long way from being a centre stage on corporate strategy (Smith‚ 2003; Stewart‚ 2006). One of the key problems is the lack of understanding about the impact CSR has on competitiveness (Porter and Kramer‚ 2006). There are many studies trying to analyze the relationship between CSR and financial performance (Chand and Fraser
Premium Global Competitiveness Report Corporate social responsibility Social responsibility
Introduction This essay will evaluate the growing importance of Corporate Social Responsibility (CSR) and how this concept impacts on an organisations business environment. In particular the essay will look into WM Morrison’s stance on CSR and how this impacts the way they conduct business. Greenberg (2003) defines Corporate Social Responsibility (CSR) as ‘Business decision making linked to ethical values‚ compliance with legal requirements and respect for individuals‚ the community at large
Premium Corporate social responsibility Business ethics Social responsibility
Triple bottom line performance The triple bottom line (people‚ planet and profits) captures the values and criteria for measuring organizational success‚ which consists of economic‚ environmental and social aspects. Economic performance ITC’s strategy involves creation of multiple drivers of growth which encompasses FMCG‚ Paperboards and Packaging‚ Agri Business‚ Hotels and Information Technology. The gross income of the company stands at 31423 crores‚ the turnover is around US$ 6 billion and
Premium Corporate governance Corporate social responsibility Governance
INTRODUCTION Corporate Social Responsibility (CSR) has been defined as many things lately. Simply put‚ it is the commitment of a business or company to continuously upgrade its processes‚ systems‚ products and services by behaving responsibly and creating value for local communities they operate in‚ and by enabling its employees‚ existing and potential customers to improve their standards of living. Companies are said to be able to achieve their business goals in a transparent & ethical manner
Premium Corporate social responsibility Third World Developing country
the market; what are their strategies of marketing the products and their “selling points”? • How many segments are in the market right now‚ which segment is the company going to target? • For the specific target segment the company choose‚ what is the key factors that lead the consumers to purchase certain brand’s trash bag.? Also‚ how will the company going to take the information to help them market their new drawstring trash bag? • How the consumers react to the new product after it was presented
Premium Marketing Marketing research Rio de Janeiro
SCMHRD | Integrated Marketing Communication | Brand: Color Crew by Classmate | | Swati Joshi 2012A40 | 1/28/2013 | Color Crew is an existing brand under Classmate umbrella for kid’s art stationery. The document is about the marketing communication strategy to be adopted by Color Crew brand to review its positioning. | Integrated Marketing Communication Strategy for About Color Crew ITC forayed into the Art
Premium Marketing Advertising Public relations