HBR Case Study: “Introducing New Coke” 1. What is the case about? This case study is the story of Coca-Cola‚ its history and the report about one of the most fascinating stories about the company this is still regarded by many as a mysterious case: “the introduction of the new Coke”. The author Susan Fournier‚ in the case study went on by presenting the history of the Coca-Cola Company: how the company started and how throughout its history it became a brand‚ a part of everyone’s
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ONBOARDING – How to Get Your New Employees Up to Speed in Half the Time1 Onboarding is the process of acquiring‚ accommodating‚ assimilating‚ and accelerating new team members‚ whether they come from outside or inside the organization. The prerequisite to successful onboarding is getting your organization aligned around the need and the role. Align: Acquire: Accommodate: Assimilate: Accelerate: Make sure your organization agrees on the need for a new team member and the delineation of
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in supply and demand. What strategies can companies adopt to influence demand? * A mismatch in supply and demand could result in excessive inventories and stockouts and loss of profits and goodwill. * CPFR Cisco Systems: The Supply Chain Story Discussion Questions 1. Study the networked supply chain concept as implemented by Cisco. What are its strengths and weaknesses? * Some of the strengths of the networked supply chain concept implemented by Cisco are the efficient and effective
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(Luxottica)’s effort in diversifying its successful and premium brand Ray Ban from its sun glasses business to eye care and solutions. Also it analyses current market position of Luxottica and more specifically Ray Ban‚ and discusses its current strategy in introducing products and services‚ efforts on innovation and the feasibilities and business prospects of the latest product idea ‘Ray Blendz’ developed by the company’s Research and Development (R&D) team. I have used various research
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Seoul Journal of Business Volume 19‚ Number 1 (June 2013) Behavioral Finance: A Survey of the Literature and Recent Development HYOYOUN PARK*1) Euler Hermes Hong Kong Service Hong Kong‚ China WOOK SOHN** KDI School of Public Policy and Management Seoul‚ Korea Abstract This paper summarizes recent studies in behavioral finance—particularly regarding market anomalies and investor behavior—that are not reconciled with the traditional finance paradigms. This paper differs from previous
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Need a New Product-Development Strategy? Aligning Process With Context There is no one-size-fits-all product-development process; designing new products for different business contexts requires different new-product development processes. Alan MacCormack‚ William Crandall‚ Paul Henderson‚ and Peter Toft OVERVIEW: Many firms rely on a single new-product development process for all projects. But designing new products for different business contexts requires that a firm deploy different new-product
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“Traditional vs. New Law Enforcement Strategies” Frank DeMorrow CRMJ-310 July 29‚ 2012 Professor Maia Jefferson The law enforcement community plays an important role in our day-to-day lives. They are not only tasked with enforcing the laws‚ but they are also tasked with helping out the community in various ways. What happens when the traditional model of law enforcement is changed? Will there be any resistance from certain divisions of the police force? What will be the major factor for the
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Strategic Marketing Strategy Based on 2013 study of Strategic Marketing Management Prepared for Mr. Mobeen-ul-Haque UMT C-II Johar town Lahore 042-52128011 Prepared by Hur Abbas 13052032007 Zainab Baqar 13052032008 Hafsa Tariq 13052032025 Muhammad Jawad Raza 13052032022 UMT research associates C-II Johar town Lahore June 8‚ 2013 UMT research associates C-II Johar town Lahore June 8‚ 2013 Mr. Mobeen-ul-Haque Permanent faculty member C-II Johar town
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ew Summary: The New Frontiers The article “The new Frontiers” appeared in “The Harvard Business Review” in the summer edition (July – August) of 2009 and looks at the different economic shifts between the developed and developing countries which emerged as a consequence of the global economic downturn between 2007 and 2009. The author of the article Anand P. Raman is a senior editor at the magazine focused on the research of emerging market economies. The global economic development of the last
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Marketing Proposal and Strategy for New Xiaomi Product “MiSpectacles” Co-authored by Kyaw Soe Hein 12 Feb 2015 ABSTRACT This document provides a marketing report on Xiaomi Inc‚ a multinational corporation based in Beijing‚ China. Xiaomi is a privately owned Chinese electronics company founded by Lei Jun and several partners in 2010‚ and which has now grown to be the world’s third largest smartphone distributor. The report begins with an introduction Xiaomi and briefly highlights the company’s
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