New Product Paper 9/28/2012 Marketing 310-J What is the product name? Describe the product. The product’s name is “Any-Access Card”. The card is built with a special tiny chip in it. Each chip has a special code‚ thus each card is different. The basic function of the card is people’s identity and a photo is required on the card. You could enter all your personal information into the system and it could be your driver’s license and passport. Also‚ it could be used as credit card‚ debit card
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New Product Launch Marketing Plan‚ Part III Executive summary Pizza Hut has long been known for their ability to continually offer innovative products for their customers. Even with small beginnings‚ Pizza Hut has proven themselves through quality food‚ product expansion‚ and customer satisfaction as one of the top leading brands. As part of the Yum! Group of restaurants‚ Pizza Hut as grown and expanded both domestically and internationally. As a world recognized name‚ Pizza Hut has
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the needs into a Hierarchy IV. Establishing target specification 1. List of Metrics 2. Needs-Metrics Matrix 3. Competitive Benchmarking 4. Quality Function Diagram (QFD) 5. DVM pricing of product attributes V. Concept Generation 1. Clarify the problem 2. Search externally 3. Search Internally 4. Explore systematically 5. Reflect on the solutions and the process 6. Concepts VI. Concept selection 1. Concept screening 2. Concept selection
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Managing New Product Development and Supply Chain Risks:The Boeing 787 Case TABLE OF CONTENT 1.0 Introudiction 1 2.0 The 787 dreamliner’s unconventional supply chain methods 1 2.1 More outsourcing 3 2.2 To reduce the direct supply base 3 2.3 To reduce the financial risks 4 2.4 To increase production capacity 4 3.0 The Dreamliner ’s supply chain risks 5 3.1 Supply risk 5 3.2 The process of risk 6 3.3 Risk management 6 3.4 Labor risk 6 4.0 Boeing ’s risk assessment 7 4.1 To ease the supply risk
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“The past 15 years have seen a series of new developments within Management Accounting to meet the ever changing needs of the organisation in the light of rapidly changing technologies”. The following will focus on new techniques and developments used in Management Accounting over the last 15 years‚ by looking at their origins and apparent necessity leading to their introduction within industry. Each development will be assessed individually providing its background‚ initiation‚ impact on the business
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Canon shoots down Nikon Ever since the invention of digital SLR (single lens reflex) cameras the two companies Canon and Nikon have been fighting over which manufacturer is better. Canon and Nikon users argue over how updated their products are and how many there are. However‚ given the statistics‚ it can proven that Canon cameras are superior to Nikon’s because they offer a wider variety of products which are more frequently updated and cheaper than Nikons. Canon has the largest selection
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Unit 3 Marketing I am going to produce a marketing strategy for a new product it will include evidence and information of how the strategy is based on the principals of marketing‚ how I have used primary and secondary resources. I will be analysing the impact of my product on the external environment and they way I am going to analyse the marketing context and an appropriate strategy. To meet my customers needs I will need to develop a coherent mix of strategies. Cadbury’s World Cadburys
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Pamantasan ng Lungsod ng Maynila (University of the City of Manila) Intramuros‚ Manila PRODUCT PLANNING AND DEVELOPMENT PLAN Submitted by: Joanine Erica I. Dionisio BSBA Mktg 4-1 Submitted to: Prof. Anna M. Miranda I. EXECUTIVE SUMMARY Objective: * To increase market share by 11% at the end of the strategic year. History of Selecta Selecta’s humble beginnings can be traced to the Arce family’s ice cream parlor in Manila in 1948. Its ice cream was well-known for its
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Problems of Staff Training and Development in Filipino Companies Foreign Literature Understanding the phenomenon of employee training and development requires understanding of all the changes that take place as a result of learning. As the generator of new knowledge‚ employee training and development is placed within a broader strategic context of human resources management‚ i.e. global organizational management‚ as a planned staff education and development‚ both individual and group‚ with the
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Improving and updating product lines is crucial for the success for any organisation. Failure for an organisation to change could result in a decline in sales and with competitors racing ahead. The process of NPD is crucial within an organisation. Products go through the stages of their lifecycle and will eventually have to be replaced. New product development has eight stages.. These stages will be discussed briefly below: Stage 1: Idea Generation New product ideas have to come from somewhere
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