"Nike a powerhouse brand case" Essays and Research Papers

Sort By:
Satisfactory Essays
Good Essays
Better Essays
Powerful Essays
Best Essays
Page 37 of 50 - About 500 Essays
  • Good Essays

    Back Ground of Nike

    • 2584 Words
    • 11 Pages

    * | Origins and history Nike‚ originally known as Blue Ribbon Sports (BRS)‚ was founded by University of Oregon track athlete Philip Knight and his coach Bill Bowerman in January 1964. The company initially operated as a distributor for Japanese shoe maker Onitsuka Tiger (now ASICS)‚ making most sales at track meets out of Knight’s automobile. According to Otis Davis‚ a student athlete whom Bowerman coached at the University of Oregon‚ who later went on to win two gold medals at the 1960 Summer

    Premium Nike, Inc.

    • 2584 Words
    • 11 Pages
    Good Essays
  • Powerful Essays

    Brand Personality

    • 1944 Words
    • 8 Pages

    | Brand Personality | | | | Brand Personality Just like human beings‚ a brand soon assumes a personality. It is a set of characteristics associated with a brand. Drawing analogy with human personality‚ brand personality is unique‚ distinctive and enduring and provides the brand a differentiation from competitive offerings. It is built by the overall experience of the consumer with the brand ‚ which inturn is affected by the expected value from the brand. There are many forces that

    Premium Brand

    • 1944 Words
    • 8 Pages
    Powerful Essays
  • Powerful Essays

    Nike Marketing Project

    • 1624 Words
    • 7 Pages

    summary The purpose of this text is to give a comprehensive look over the past achievements of Nike Inc. The author is offering a brief history and is presenting‚ Nike Inc through the Marketing Mix of a company. All 4P’s Product‚ Price‚ Place and Promotion are presented and systematically defined and explained. Examples about the 4P’s are given and suggestions are made. Some opportunities that Nike must try to achieve and threats that the company has to overcome are described. In the conclusion

    Premium Marketing mix Athletic shoe Price

    • 1624 Words
    • 7 Pages
    Powerful Essays
  • Powerful Essays

    Nike+ Selling Plan

    • 6697 Words
    • 27 Pages

    Professional Selling Plan for Nike+ By: Daniel DeMaiolo‚ Marc Russell‚ James Kopanic‚ Tiffany Sokol‚ Kelsey Rupert‚ and Zachary Mehl Dr. Cynthia E. Anderson MKTG 3740 Selling Plan October 11‚ 2008 Table of Contents 1. Executive Summary………………..2 2. Product Description…….………….6 3. SWOT Analysis……………………8 4. Target Market……………….……11 5. Product Strategy…………………..14 6. Customer Strategy………………..16 7. Relationship

    Premium Apple Inc. Athletic shoe Nike, Inc.

    • 6697 Words
    • 27 Pages
    Powerful Essays
  • Good Essays

    Nike Labor Practices

    • 2137 Words
    • 9 Pages

    name Nike they think of great footwear‚ quality apparel and top of the line athletic merchandise. People wear the Nike swooshes with pride‚ thinking what they are wearing will improve their own personal athletic goals‚ or simply boost their self-confidence. Also‚ people purchase the Nike brand because they relate it with so many of the athletes who Nike endorses. Nike being in the market‚ has opened so many doors for athletes and being in the media and advertising positive social values. Nike is a

    Premium Nike Mass media

    • 2137 Words
    • 9 Pages
    Good Essays
  • Powerful Essays

    Nike Marketing Strategy

    • 5981 Words
    • 24 Pages

    Professor Gregory F StiberBy: Brizaida Ribalta‚ Jessica Halsey and Shereen Hijazi | Nike‚ Inc. | Marketing Plan Project | Nova Southeastern University H. Wayne Huizenga School of Business & Entrepreneurship   Assignment for Course: | MKTP 5005 – Introductory Marketing    | Submitted to: | Gregory F Stiber | Submitted by: | Brizaida Ribalta‚ Jessica Halsey‚ Shereen Hijazi. | | | | | | | | | Date of Submission: August 30th‚ 2012 Title of Assignment: Term Project

    Premium Management Strategic management Education

    • 5981 Words
    • 24 Pages
    Powerful Essays
  • Powerful Essays

    1. In referring to the opening profile and the closing case for this chapter‚ discuss the challenges regarding corporate social responsibility (CSR) that companies in the apparel business face in its supply chains around the world. In today’s globalized economy‚ the challenge in engaging in CSR is in keeping costs low while at the same time keeping profits high and shareholders happy. With the implementation of a CSR strategy‚ Milton Friedman’s theory of maximizing shareholders’ profits as a company’s

    Premium

    • 722 Words
    • 3 Pages
    Powerful Essays
  • Powerful Essays

    Nike. Inc., and Sweatshops

    • 4407 Words
    • 18 Pages

    Case Study: Nike‚ Inc.‚ and Sweatshops Summary: As a company‚ Nike has been the dominant presence in the athletic apparel industry globally. Although they were not the only company known to practice unethical manufacturing processes‚ they were the major target of criticism because of their leadership role.   To fight back against the negative publicity‚ Nike changed many working conditions and practices‚ arranged for independent audits by very reputable individuals in the industry to rate these

    Premium Minimum wage Wage Corporate social responsibility

    • 4407 Words
    • 18 Pages
    Powerful Essays
  • Powerful Essays

    Organisational Appraisal of Nike with its competitiors Ratios (Summary) -NIKE Nike Inc.‚ liquidity ratios     | May 31‚ 2012 | May 31‚ 2011 | May 31‚ 2010 | May 31‚ 2009 | May 31‚ 2008 | May 31‚ 2007 | Current ratio | 2.98 | 2.85 | 3.26 | 2.97 | 2.66 | 3.13 | Quick ratio | 1.82 | 1.94 | 2.32 | 1.93 | 1.68 | 2.07 | Cash ratio | 0.97 | 1.15 | 1.53 | 1.05 | 0.84 | 1.10 | Source: Based on data from Nike Inc. Annual Reports http://www.stock-analysis-on.net/NYSE/Company/Nike-Inc/Ratios/Liquidity#Ratios-Summary

    Premium Financial ratio Supply chain management 1916

    • 567 Words
    • 3 Pages
    Powerful Essays
  • Good Essays

    MARKETING EXCELLENCE- NIKE The case explains how Nike successfully marketed it products by getting it endorsed through top athletes‚ who influence the buying decision of brands and products of others and created its brand image by associating the products with their persona. By signing the Michael Jordan and relating it air Jordan shoes to his superior performance ‚it generated great revenues in a year alone‚ and its “just do it” ad campaign manifested brand’s attitude of self-empowerment through

    Premium Marketing Michael Jordan

    • 682 Words
    • 3 Pages
    Good Essays
Page 1 34 35 36 37 38 39 40 41 50