"Nike relationship marketing" Essays and Research Papers

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    Nike Case Finance

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    Joanna Cohen’s WACC calculation because she mistakenly used historical data to estimate the future cost of debt. Joanna calculated the cost of debt by taking the interest expense for 2001 and dividing it by the average debt balance. The cost of debt for Nike is the effective rate that it pays on its current debt‚ meaning the yield to maturity of bonds should be used to make an estimate instead of the average debt balance. Through the use of past data‚ the average balance of debt‚ the 4.3% before-tax cost

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    Nike Business Case

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    Nike‚ Inc.: Cost of Capital EXECUTIVE SUMMARY Kimi Ford‚ a portfolio manager of North Point Group a large mutual fund management firm‚ is looking into the viability of investing in the stocks of Nike for the fund that she manages. Ford should base her decision on data on the company which were disclosed in the 2001 fiscal reports. While Nike management addressed several issues that are causing the decrease in market sales and prices of stocks‚ management presented its plans to improve and

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    [pic] [pic][pic][pic] [pic]     1.  Build the Know‚ Like and Trust Factor It’s a phrase you’ve heard countless times‚ but are you living it? "To know and to not yet do it‚ is to not yet know." -Stephen R. Covey To consider the importance of follow through with your know‚ like and trust factor‚ start by thinking about your own shopping habits‚ as a consumer.  These days‚ online‚ will you buy from a complete stranger?  Will you purchase something from a random website you’ve landed on?  Will

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    Topic: Nike marketing strategy‚ social responsibility‚ and diversity. Specific Purpose: To inform my audience about the marketing strategy‚ environmental and social commitment and diversity of Nike company Brief: In my presentation‚ I will be talking about Nike’s marketing strategy and its social responsibility MARKETING A) INTRODUCTION §       Preview – Because Nike’s success largely depends on its shrewd marketing strategy‚ I will be explaining to you the importance of marketing to Nike

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    Nike Csr Challenge

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    world?  In 2005‚ Nike released reports of multiple audits it conducted in its supply chain. Said report brought to light serious unethical violations. In half of the shops visited‚ workers were being poorly treated. The victims have little or no access to water and restrooms during work hours; they work more than 60 hours a week for wages below the legal minimum. Moreover‚ workers are literally being forced to work overtime and those who still refuse are severely punished. Nike is trying to change

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    Apple’s Marketing Strategy: A Life Long Relationship * Include threats and opportunities * Provide your point of view on the company’s strategy In today’s modern technology world‚ much of the population has heard of Apple Inc.‚ the dominating computer hardware‚ software‚ and consumer electronics company. The company has had the distinct ability to encourage consumers to purchase an apple product‚ and then maintain that customers loyalty for years to come. But how is Apple able to create

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    Nike Abstract

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    Abstract Our research paper describes the organizational culture of the gaming industry giant: Nintendo. By providing a brief background of Nintendo’s uprising into the video game era‚ we examine their corporate culture‚ and general theory of action‚ to identify how this company has reached its status and how its culture has affected the job performance and commitment of its employees. In order to better understand the cultural components of Nintendo we viewed the official Nintendo Website‚ online

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    Nike Cost of Capital

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    Executive Summary Wanting to add Nike’s share to her portfolio‚ Kimi Ford asked her new assistant‚ Joanna Cohen‚ to estimate Nike’s cost of capital. Cohen‚ later‚ came up with the cost of capital of 8.4% that was contradicted to Ford’s cost of capital of 12%. This report points out flaws of Cohen’s assumption and recalculates the WACC to obtain the most accurate cost of capital. In the cost of equity calculation‚ we will use CAPM‚ the dividend discount model (DDM)‚ and the earnings capitalization

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    Mini Case: Nike

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    Mini Case: Nike’s Decision Nike‚ a U.S.-based company with a globally recognized brand name‚ manufactures athletic shoes in such Asian developing countries as China‚ Indonesia‚ and Vietnam using subcontractors‚ and sells the products in the U.S. and foreign markets. The company has no production facilities in the United States. In each of those Asian countries where Nike has production facilities‚ the rates of unemployment and underemployment are quite high. The wage rate is very low in those

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    Nike and Child Labor

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    Nike has been accused of using child labor in the production of its soccer balls and shoes for Nike in Pakistan. While Pakistan has laws against child labor‚ the government has taken very little action to terminate it. It is said that only a boycott by the United States and other nations will have any impact on child-based industries. In addition‚ the U.S constitution states that child labor is an illegal and inhumane practice and any U.S. company found guilty practicing and encouraging it will

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