NIKE Executive Summary Nike Inc. founded in 1962 by Bill Bowerman and Phil Knight was first named Blue Ribbon sports. Their goal was to distribute high quality Japanese athletic shoes to American consumers in an attempt to compete with Germany’s domination of the athletic wear at that time (Adidas and Puma). Nike manufactures and distributes athletic shoes at every marketable price point to the global market. More than 40% of sales come from athletic apparel and sports equipment
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familiar‚ here ’s the idea: At 211 degrees...water is hot. At 212 degrees...it boils. And with boiling water‚ comes steam. And steam can power a locomotive. And‚ it ’s that one extra degree that... Makes all the difference. So many times‚ in business and in life‚ it ’s that one extra degree of effort that separates the good from the great. What I love about the 212° idea is that you can use it to fit your own needs. It may be 212° service that you ’d like to reinforce‚ or 212° attitude‚ leadership
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The Inside Man The film depicts a gang of robbers broke into a bank and seized customers as hostages‚ and threatened the police. "I have planned a perfect bank robbery"‚ the head of the gang said‚ this is a battle of wits‚ not a battle of force . Sure enough‚ the police have not used the "SWAT"‚ "lone hero" insist forcing‚ but got a hostage negotiation experts attempt to rely on rhetoric subdued. However‚ this did not work. Looks like the robbers who rob the bank when they faced the enormous
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looking for a way to cut costs and increase profits. Many companies that manufacture clothes use sweatshops‚ which allow for cheap labor costs and few rules controlling working conditions and overtime regulations. Many clothing and footwear companies have been linked to these sweatshops‚ where the working conditions are so bad that in some cases the workers will commit suicide at work. Sweatshops will usually exist in countries that have few laws in place that protect the workers or the environment
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References: http://www.idm-diversity.org/eng/dmanagement.html http://www.nation.com.pk/business/24-Jan-2011/Managing-workforce-diversity-in-Pakistan http://www.goethe.de/ins/pk/kar/uun/enindex.htm
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the world’s focus on manufacturing methods‚ specifically the use of sweatshops. The term ‘sweatshop’ in today’s world has gained a predominantly negative connotation due to the Western perspective of this establishment. It evokes a variety of emotions from people without a great deal of understanding of what the term describes or the reasons for its existence. As always‚ every issue has two sides‚ and in the case of sweatshops‚ it can be viewed as either the violation of human rights and dignity
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Global Business and Ethics By AL 367 Global Dimensions in Business September 14‚ 2011 Professor John Dorsey Introduction This term paper discuss “Global Business and Ethics” that relates to the material covered in the text. Globalization is important to a company because it provides them with the opportunity to reach a much larger consumer base and to generate greater earnings. In order to globalize successfully‚ companies conduct research continually about the countries
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Introduction When the discovery of sweatshop practices and human rights exploitation surfaced in the 1990s‚ Nike was forced to review and change its operations in order to please the expanding group of conscientious customers who are concerned with the conditions under which the products are manufactured (Suehle‚ 2011). The pressure for change resulted in Nike’s decision to integrate corporate and social responsibility (CSR) into its business operations. Since then‚ Nike has acknowledged the importance
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Question 1: 1. What are the relevant facts? (10 marks) • Annie‚ a copywriter for Laird and Laird (L&L) Advertising‚ has been assigned to Bud’s Best (BB) bacon account. • Lance Willard is a popular Hollywood movie star‚ has signed 1 year contract with BB bacon for product testimonials (when given by celebrities known as celebrity endorsements). • President of L&L‚ (Victor) explains to Annie that Victor has signed an affidavit swearing that he is a bona fide user of BB bacon. • Although
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differently. And every stakeholder’s own interest is different. 4. Assume that you just became CEO at Coca-Cola. Outline the strategic steps you would take to remedy the concerns emanating from the company’s board of directors‚ consumers‚ employees‚ business partners‚ governments‚ and the media? First step is to assure the product safety. Second is the employee treatment‚ I will have to make sure that every worker gets the benefit they should get from the company and treat everyone the same. Third step
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