Chapter 12 Marketing Channels: Delivering Customer Value 1) Which of the following is NOT a typical supply chain member? A) resellers B) customers C) intermediaries D) government agencies E) raw materials supplier Answer: D Diff: 1 Page Ref: 337 Skill: Concept Objective: 12-1 2) ________ the manufacturer or service provider is the set of firms that supply the raw materials‚ components‚ parts‚ information‚ finances‚ and expertise needed to create a product or service. A) Downstream
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develop a strategy that sees Nintendo maintain its market leader status once it is in the market maturity stage Background: Nintendo has been in existence since 1889‚ starting with cards and then expanding into toys and games Nintendo is the leading video game maker in the United States Nintendo has had phenomenal success with their recent launches of Wii and DS In 1992‚ Nintendo had captured 80% share of the market for video games Forecast:1 Nintendo is forecasted to sell 14‚000
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Session 7 DISTIBUTION CHANNELS By the end of this unit‚ you should be able to: • Explain why companies use distribution channels and discuss the functions these channels perform. • Discuss how channel members interact and how they organize to perform the work of the channel. • Identify the major channel alternatives open to a company. • Discuss the nature and importance of marketing logistics and supply chain management. • Describe the major types of retailers
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Professor Paul Herbig Lecture #8: Channel Conflict Distribution channel members—the manufacturer‚ the wholesaler (or industrial distributor)‚ the retailer‚ and the customer are interdependent and their relationships are a key to the successful operation of the channel. Conflict is virtually inevitable throughout the marketing channel. Most researchers agree that this condition is due primarily to the functional interdependence between channel members . Between the channel members‚ a dynamic field of
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HKU982 ALI FARHOOMAND NINTENDO: DISRUPTOR BEING DISRUPTED In February 2011‚ Nintendo released the next evolution of the DS line of handheld gaming devices in Japan: the Nintendo 3DS. It was an auto-stereoscopic device that allowed users to view three-dimensional (“3D”) images without wearing 3D glasses. Despite initial rave reviews of the new device‚ sales figures were much lower than expected. In July 2011‚ Nintendo announced that it would reduce the price of 3DS by 30%1 to boost sales
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Nintendo Wii Case Study DeVry University Professor Earnhardt 11/13/11 Executive Summary This marketing plan is looking at Nintendo ’s Wii. This innovative hardware has really changed the way people‚ young and old‚ look at gaming. Considering the Wii has only been out since 2006 this is an extraordinary feat. Nintendo has been keeping gaming alive since 1985 with the release of the original Nintendo (Famicom in Japan) and still keeps the true spirit of gaming alive today. Situation
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Nintendo ’s Wii three main target consumer groupsNintendo discovered that in order to succeed in its business undertakings‚ it needs totarget different groups of consumers that are sure to earn them a substantial profit. Ittherefore purposed to intensify its promotion strategies to high earning individuals most ofwhom were young adults and therefore interested in video games. Their target customerscomprised of members of the armed forces that were mostly interested in golf‚ teachers thatmostly took
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4 1.4 How are brands positioned ? 4 1.4.1 Segmentation 4 1.4.1.1 Nintendo Wii 5 1.4.1.2 Nintedo DS and 3DS 5 1.4.2 Positioning 4 1.4.2.1 Nintendo Wii 5 1.4.2.2 Nintedo DS and 3DS 5 2. BRAND EQUITY 8 2.1. What is a strong brand ? 8 2.1.1 Brand Awareness and Brand Image 8 2.2 The value of Nintendo 9 2.2.1 The value of a brand 8 2.2.2 The value of Nintendo 8 2.3 What makes Nintendo strong ? 9 2.3.1 Brand elements 8 2.3.2 Marketing Mix 8 2
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Channel Models A Tutorial 1 V1.0 February 21‚ 2007 Please send comments/corrections/feedback to Raj Jain‚ jain@acm.org Please send comments to jain@acm.org 1 This work was sponsored in part by WiMAX Forum. Channel Models: A Tutorial 2 V1 Created on 2/21/2007 TABLE CONTENTS CHANNEL MODELS: A TUTORIAL..................................................................................................................................3 CHANNEL MODELS: A TUTORIAL.....................
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Competition Channel conflict is generated when one channel member’s actions prevent another channel member from achieving its goal. On the other hand‚ channel coordination occurs when channel members are brought together to advance the goal of the channel‚ as opposed to their own potentially incompatible goals. There are three pertinent issues to be examined here: Types of Conflict and Competition‚ Causes of Channel Conflict and How to Manage Channel Conflicts. Case 1: Apple Inc Channel Conflict
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