PURCHASE OF COSMETIC PRODUCTS: A STUDY OF FACTORS INFLUENCING NARESUAN UNIVERSITY GRADUATE STUDENTS’ PURCHASE BEHAVIOR SANITPONG SAITHIP CHUNHAPAK MOUNGTHONG PAMITTASIL UNGTAWORNDEE An Independent Study Submitted in Partial Fulfillment of the Requirement for the Master of Business Administration Degree (International Program) May 2008 Copyright 2008 by Naresuan University The independent study entitled “Purchase of Cosmetic Products: A Study of Factors Influencing Naresuan University
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6 Market Segmentation and Positioning Positioning is not what you do to a product; it is what you do to the mind of a prospect. Ries and Trout (1972) Learning outcomes After reading this chapter‚ you will be able to: ✔ Describe the principles of market segmentation and the STP process. ✔ Explain the characteristics and differences between market segmentation and product differentiation. ✔ Explain how market segmentation can be undertaken in both consumer and business-to-business
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Submitted by: Group2 Section A Table of Contents 1. EXECUTIVE SUMMARY 1.1. Beauty and personal care shows no signs of slowdown This category continued to show consistent growth in terms of value in 2012 Main drivers of growth : Acceptance of higher-priced products with new claims by urban consumers New consumers in second and third-tier cities continued to show greater interest in self-grooming. The leading companies introduced products in smaller
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seemingly contradictions to the way in which talent has to be managed. In just over 10 years‚ approximately 75% of the North American workforce will be comprised of members of Generation Y. Generation Y is the fastest rising demographic. Example: Amway – Amway business Gen- Y shoot up by 21% in recruiting and 19% in sales generated. It is but a reality that workforce around the world are fast becoming more diverse across a number of unique and personalized dimension like age‚ culture‚ preferences
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INTRODUCTION [pic] Naturell (India) Pvt. Ltd. Naturell (India) Pvt. Ltd. is a visionary healthy lifestyles company. Though we live in an age of modern conveniences and great advancement‚ mankind’s battle with health disorders shows no sign of diminishing. This is a result of the fast urban artificial lifestyle‚ changing diet patterns‚ lack of exercise‚ stress etc. These are responsible for making most of the urban homes susceptible to health problems like developing diabetes‚ cholesterol‚
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Case Report Team 4: Li Zhao Ruiqing Zhang Jingxing Zhou Caiyuan Liu Yang Han Tianyi Ma Changxin Chen Hang Yin The product of plenitude line was still being sold only in France where it took over unit share leadership in moisturizers despite its price premium. For 1987‚ its dollar share of the French mass moisturizer market was leading 19.6% VS Henkel’s Diadermine 13.0% and Nivea’s 8.8%.( The data comes from the 4th page of case.) Comparing with the products in the market of
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Metrosexuals Come Out BY Warren St. John The article I chose to do my research paper on is Metrosexuals Come Out by Warren St. John. I chose this article because I have heard of the term metrosexual‚ but I never had a full understanding of what it means or who it was referring to. What is a metrosexual? According to Metrosexuals Come Out‚ it’s a feminized man. Most men who take care of themselves fall way short of being a metrosexual. The term metrosexual only applies to a small group of men
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QUESTIONS 1. What are the key success factors (KSFs) in the male shaving market? How are they different from the female shaving market? 2. How can Philips increase the worldwide share of ‘dry shaving’? Q2: How can Philips increase the worldwide share of dry shaving? Focus on China The relative size of the Chinese market in relation to other developed markets is striking. With a penetration of only 11 % in the male shaving market‚ the opportunities are
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12 4.1 Strategies to penetrate the rural market 12 4.2 Strategies adopted by companies and output they got 14 4.2.1 ITC 14 4.2.2 Amul 15 4.2.3 Coca Cola’s Parivartan 15 4.2.4 Project Shakti 16 4.2.5 3A Bazaar 16 4.2.6 Kellogg’s 16 4.2.7 Nivea 16 5 Findings from the Research 17 Bibliography 19 Table of Figures Figure 1: Demands of Different Toothpaste Brands 8 Figure 2: Demand of Soap Brands 9 Figure 3: Demand of Shampoo Brands 10 Figure 4: Demand of Shampoo in Sache Category
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they needed more than part time jobs‚ and Avon’s annual turnover force rised up to more than 200%. Thirdly‚ because of high sales force turnover‚ many Avon customers‚ wishing to see a sales person could not find one. Fourthly‚ many competitors like Amway‚ Mary Kay Cosmetics‚ and Tupperware‚ were competing for the pool of people‚ interested in full time and part time direct selling jobs. Lastly‚ in edition to all these factors‚ increasing mobility of the U.S. population meant that both customers and
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