"Nivea managing a multicategory brand" Essays and Research Papers

Sort By:
Satisfactory Essays
Good Essays
Better Essays
Powerful Essays
Best Essays
Page 33 of 50 - About 500 Essays
  • Powerful Essays

    Brand Personality

    • 1328 Words
    • 6 Pages

    Brand Personality Definition Have you recently come across statements like “Brand X is rugged and macho with a spirit of adventure and freedom” or “Brand Y is stylish‚ trendy‚ younger and competitively priced”? These are some statements that tell about what is the personality of the brand in the minds of the consumers. Aaker defines Brand personality as ‘a set of human characteristics associated with the brand’. Brand personality is formed when the brand is personified or given some human traits

    Premium Brand

    • 1328 Words
    • 6 Pages
    Powerful Essays
  • Good Essays

    Managing Teams

    • 1668 Words
    • 7 Pages

    Managing Teams Work team- Jhon & Duglus Define as “work team as small number of people ‚with complementary skills who are committed to a common purpose‚ performance‚ goals &approach for which they hold themselves mutually accountable. Benefits- Improved decision making Improved performance Improved quality Increase flexibility Reduced labour cost Lower employee turnover Greater service efficiency Facilitation of change Characteristics- Small size Dedication to common

    Premium Teamwork Team building Decision making

    • 1668 Words
    • 7 Pages
    Good Essays
  • Powerful Essays

    Brand Extension

    • 6415 Words
    • 26 Pages

    REPORT ON “BRAND EXTENSION” IN PARTIAL FULLFILLMENT FOR “SEMINAR ON CONTEMPORARY MANAGEMENT ISSUES” (PAPER NO. 207) IN M.B.A. PROGRAMME OF contents 1. Introduction Of Brand Extension 1.1 What is the Means of brand Extension? 1.2 Types of Brand Extension 1.3 Benefit of Brand Extension 1.4 Risk of Brand Extension 1.5 Characteristics of successful Brand Extension

    Premium Branding Brand Brand equity

    • 6415 Words
    • 26 Pages
    Powerful Essays
  • Satisfactory Essays

    Brand Knowledge

    • 542 Words
    • 3 Pages

    Brand Knowledge Structure and Brand Elements What is Brand Awareness? Recognition versus recall – Brand versus situation cues Awareness depth versus breath – Brand versus situation linkages Why is brand awareness important? A necessary condition for inclusion in the set of brands being considered for purchase – A sufficient condition for choice in low-involvement decision settings – Influences the nature and strength of association – Brand Image Brand Perceptions through Associations

    Premium Brand Brand management

    • 542 Words
    • 3 Pages
    Satisfactory Essays
  • Satisfactory Essays

    Managing Growth

    • 588 Words
    • 3 Pages

    Managing Growth Susan Vasquez April 27‚ 2014 FIN 571 Troy Mahone Sunflower Nutraceuticals (SNC) operates on a very tight cash flow. The past has not been had resources to stay above the water. SNC has been looking at some new projects and for the past nine years the projects and their impact on SNC’s financial impact has been tracked. In the first phase of these new projects two were applied to SNC. Acquiring a New Customer Atlantic Wellness was acquired as a new customer

    Premium Balance sheet Generally Accepted Accounting Principles Accounts payable

    • 588 Words
    • 3 Pages
    Satisfactory Essays
  • Good Essays

    Brand Equity

    • 1278 Words
    • 6 Pages

    Brand equity  Brand equityis a phraseused in the marketing industry which describe the value of having a well-known brand name‚ based on the idea that the owner of a well-known brand name can generate more money from products with that brand name than from products with a less well known name‚ as consumers believe that a product with a well-known name is better than products with less well known names.[1][2][3][4] Another word for "brand equity" is "brand value". Some marketing researchers have

    Premium Brand Brand management Marketing

    • 1278 Words
    • 6 Pages
    Good Essays
  • Satisfactory Essays

    Brand Management

    • 1374 Words
    • 6 Pages

    Brand Management : Brand management is a communication function that includes analysis and planning on how that brand is positioned in the market‚ which target public the brand is targeted at‚ and maintaining a desired reputation of the brand. Developing a good relationship with target publics is essential for brand management. Tangible elements of brand management include the product itself; look‚ price‚ the packaging‚ etc. The intangible elements are the experience that the consumer takes away

    Premium Brand Brand management Branding

    • 1374 Words
    • 6 Pages
    Satisfactory Essays
  • Good Essays

    Brand Loyalty

    • 950 Words
    • 4 Pages

    What is Brand Loyalty? The American Marketing Association defines brand loyalty as: The situation in which a consumer generally buys the same manufacturer originated product or service repeatedly over time rather than buying from multiple suppliers within the category. Brand loyalty is more than simple repurchasing‚ however. True brand loyalty exists when customers have a high relative attitude toward the brand which is then exhibited through repurchase behavior. This type of loyalty can be a

    Premium Brand Marketing Psychology

    • 950 Words
    • 4 Pages
    Good Essays
  • Good Essays

    Brand Identity

    • 1971 Words
    • 8 Pages

    communications play a very big role in creating a strong brand identity. A brand is more than just that‚ a brand is almost like a person; it holds certain characteristics‚ values and personality traits. Combining all these aspects allows a brand to communicate with their consumers‚ which creates a strong relationship between the two parties. Brands have to communicate a certain message to reach their consumers and get them on-board with the brand‚ they communicate their messages using the following marketing

    Premium Brand Brand management Graphic design

    • 1971 Words
    • 8 Pages
    Good Essays
  • Satisfactory Essays

    brand portfolio

    • 866 Words
    • 4 Pages

    BRAND PORTFOLIO METAPHORS BASED ON AAKER’S BRAND PORTFOLIO STRATEGY Kent Dahl kentd@kth.se Different Relevancein Different Contexts Proffesional World Indek/IPD‚ Guest Lecturer Master  Thesis‚  Endorsed by Uggla Educational World Educational Music World Professional  Music World Music World Internal& ExternalPerspectives What a  weak sub‐ brand! Portfolio Roles No‚ it’s a  Linchpin brand! Product Defining Roles ProductDefiningRoles

    Premium Brand Logo Brand management

    • 866 Words
    • 4 Pages
    Satisfactory Essays
Page 1 30 31 32 33 34 35 36 37 50