Article #25 Co-branding on Industrial Markets By Anders Bengtsson‚ Per Servais Presented by: Tracy Cessna Co-branding: co-operations between two or more marketable items that in one way or another connect representations of several brands in the marketplace. ("Co-branding on industrial markets") 1. Who are the authors? Anders Bengtsson is an assistant professor of marketing at Suffolk University ’s Sawyer Business School in Boston‚ Massachusettes. He received his Ph.D. and M.Sc
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Dangers of Smoking Cigarettes When you are aware of the dangers of smoking cigarettes‚ you can persuade yourself and others to quit the habit. Read this article to understand the harmful effects of smoking on your health. The habit of smoking cigarettes is addictive in nature. For this reason‚ even though smoking causes death for millions of people all across the world‚ most smokers are unable to stop smoking. Addiction towards cigarettes develop mainly because of presence of nicotine in tobacco
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AVALANCHE DANGER AND AVALANCHE MITIGATION STRATEGIES: LINKAGES TO CLIMATE AND ENVIRONMENTAL CHANGE IN SERFAUS‚ AUSTRIA by Larissa Nora van der Laan CAPSTONE THESIS SUBMITTED IN PARTIAL FULFILLMENT OF THE REQUIREMENTS FOR THE DEGREE OF BACHELOR OF SCIENCE Leiden University College The Hague Supervisor: Dr. Paul Hudson 2013 Abstract Snow avalanches are a constant hazard in the Alps‚ threatening tourists and inhabitants. The objective of this thesis is to research the linkages between
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Executive Summary: Branding the nation: What is being branded? Journal of Vacation Marketing Volume 12 Number 1.2005 p. 4-13 The author: The paper is written by Ying Fan a senior lecturer at Brunel Business School‚ Brunel University in London. Dr Fan has held faculty positions at the universities of Lincoln‚ Hertfordshire and Durham. His research interests surround branding and marketing communications‚ and cross-cultural management issues. Topic: Branding the nation: What is being branded
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7.7 Our state does an all right job of warning us about the dangers of distracted driving. What to do and what not to do behind the wheel of a vehicle. Just under half of the population who are in their mid thirties and below have cell phones that they use while driving. This shows just how important it is that we need to stop with the distractive driving; the state can only do so much. The rest is up to us‚ and it shouldn’t be a hard decision to make. When you have your phone out and your
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The Dangers of Online Dating Online dating is one of the most widely popular trends in the urban society nowadays. It has become one of the most convenient ways of meeting people and interacting with them. You can socialize with people across the globe‚ relaxing in the cozy environment of your house‚ with internet dating. However‚ very few people realize that there are a number of probable risks linked with this activity. The biggest threat is that since the identity of the person is anonymous
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CHICAGO (AdAge.com) -- Starbucks Corp. today unveiled the latest iteration of its logo -- a move that CEO Howard Schultz said signalled the java giant’s intent to "think beyond coffee." Starbucks revealed the logo -- which drops the green ring with the text "Starbucks Coffee" and more prominently displays its famed siren -- to employees in its Seattle offices and on a webcast. Mr Schultz said in a video post on the company’s website that while allowing the siren to come out of the circle indicates
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which means the writer uses emotions and images that appeal to the reader. While ethos means credibility and using authorities and celebrities to show you point‚ which means your reader knows the person you show them and somehow relates to them . Logos means you use logic to show your point‚ which is one of the strongest ways to persuade your reader because you will use facts to show your point . The second picture is statistics while the fourth picture is Definitions of terms‚ these are examples
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distracted driving accident lawyer. The Dangers Of Distracted Driving The Center for Disease Control and Prevention believes nine people die each day as a result of distracted driving. Another 1‚060‚ according to their estimates‚ are injured. Sadly‚ these numbers might not accurately reflect the extent of this problem‚ as many accidents may be attributed to others causes when they are actually the result of a distracted driver. Although individuals know the dangers of driving and texting‚ a survey conducted
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Dangers of Texting and Driving George Koudelka COM/155 February 09‚ 2014 Amy Hankins Dangers of Texting and Driving The letters LOL‚ TTYL‚ or just saying "Hey" have the power to cause an accident within seconds. The National Safety Council estimates that "1.4 million accidents occur every year due to people using their cell phones. 200‚000 of those accidents alone are from texting while driving."(How) The popularity of mobile devices has had some unintended and even dangerous consequences. We now
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