Case study: Finland and Nokia 1. How was Finland able to move from a sleepy economy to one of the most competitive nations in the world by the end of the 1990’s? Finland was considered a sleepy country even after their independence from Sweden‚ depending its economy mainly on the Soviet Union by exporting its natural resources. Finland however slowly but constantly developed its economy up to the OECD average‚ following the models of its Nordic neighbors to invest highly in social welfare and
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Include Why Nokia ? History Mission statement Target Market Positioning 4Ps Brand personality Market Segmentation BCG Matrix SWOT analysis Nokia Corporation is a Finland based multinational company Headquarter -- Keilaniemi‚ Espoo‚ city neighboring Finland’s capital Helsinki. CEO -- Olli-Pekka Kallasvuo Chairman -- Jorma Ollila. Founder -- Fredrik Idestam in 1865. Nokia started as a pulp‚ rubber and cable manufacturer “ Nokia is world third richest
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Reference group moderates the relationship between self-image congurence and brand loyalty M2014420 Park Sunhee Professor Z.H.Bang Introduction For some time‚ social scientists have recognized group membership as a determinant of behavior.The fact that people act in accordance with a frame of reference produced by the groups to which they belong is a long-accepted and sound premise (Merton and Rossi 1949). People engage in consumption behavior
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The market plan of Nokia Executive summary The electronic products technology is popular all around the world. It has done a tremendous change in all over the world; basically the mobile phones because now at present time mobile phones are the first priority in terms of telecommunication. In the mobile phone manufacturers China must be one of the biggest and growing markets. As we know about that‚ a leader in mobile telecommunications market‚ Nokia has its scientific business strategy that leads
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EFFECTS OF BRAND IMAGE ON CUSTOMER BUYING BEHAVIOR ON CLOTHING BY SIDRAH MERAJ FA10-BB-0026 SHIGREF AQEEL FA10-BB-0017 FATIMA ARSALAN FA09-MM-0033 Research is done for our marketing research course submitted to SIR NAEEM SHAIKH ACKNOWLEDGMENT Firstly we would like to thanks Almighty Allah who has given us the opportunity and grace to see every new day and made it possible for us to accomplish the final project report on the topic of “Effects of Brand Image
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Nokia SWOT Analysis Strengths Strong brand image is Nokia’s core asset. The company continues to strengthen its brand equity through various marketing campaigns. Nokia’s brand was the fifth most valued brand in the world according to the top 100 best brands list compiled by InterBrand in 2009‚ and was the only mobile phone manufacturer in the top 10 best brands list. A strong and highly visible brand enables the company to command a premium for its products and differentiate itself from competitors
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Business Overview Nokia Corporation is a multinational corporation that engaged in communication devices and mobile phones production. The organization operates in 150 different countries with roughly worldwide annual sales of 42 billion and profits of 2 billion in 2010. Nokia was first established in 1865 as a groundwood pulp mill in Finland. The founders‚ mining engineer Fredrik Idestam and statesman Leo Mechelin transformed Nokia into a share company in 1871. Nokia started its involvement
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Ansoff Matrix for Nokia Market penetration Product development Market development Diversification Current markets New markets Figure: The Ansoff matrix Market penetration The aim of market penetration is to sell existing products to an existing market‚ to do this Nokia must do a few things: ■ Change the pricing scheme (for example‚ penetration or competitor based) ■ Introduce discounting ■ Start up a different advertising campaign or consider changing
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or preferences of smart phones for each market segment and use this information to design or offer specific product that meet the behavior or preferences of the user in each market segment. This project helps in developing a segmentation scheme for Nokia Phones with the help psychographic segmentation. Our findings show that the resulted market segment can be identified based on the prices of the phones‚ interests‚ opinions and activities of the consumer. Contents Executive Summary 1. Introduction
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Nokia as a company Overall Nokia has detailed many personality characteristics for its brand. The main focus of Nokia is relationship marketing; the company personality is like a trusted friend. Building friendship and trust is the main objective of the Nokia brand. When Nokia positions its brand in the crowded mobile phone marketplace‚ its message is to “bring people together”. This gives consumers a sense of trust and consideration by the company‚ as though to say that Nokia understand what
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