QUEZON CITY POLYTECHNIC UNIVERSITY BATASAN SATELLITE CAMPUS IBP Road‚ Batasan Hills‚ Quezon City Date: February 4‚ 2013 Entrepreneurial Marketing Chapter 3 THE PHILIPPINE MARKETING ENVIRONMENT Written Report Group 1 Alba‚ Alyanna Marie Cleofe‚ Rancel Delos Santos‚ Ferdinand Espos‚ Norman Linag‚ Stephanie Macasojot‚ Jellie Roxas‚ Derick Villarosa‚ Christilyn INTRODUCTION We all know that the modern economy has affected the marketing practices and philosophies. The
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Genotype - Shared environment – intelligence (IQ) Unshared environment- mental illnesses (depression) Twin studies Family studies Adoption studies Genes and intelligence and evaluation of research Twin studies‚ strength and limitations Family studies‚ strength and limitations Adoption studies‚ strength and limitations. Twin studies Strengths: Same genotype for MZ twins Same age Minnesota twin study: longitudinal‚ large sample‚ cross-cultural‚ different age groups Brought
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decisions. PAGEREF _Toc362594897 \h 93.2. Illustrate the way in which market forces shape organisational responses using a range of examples from the case study and independent research. PAGEREF _Toc362594898 \h 93.3. Judge how the business and cultural environments shape the behaviour of Camelot PAGEREF _Toc362594899 \h 10IV.BE ABLE TO ASSESS THE SIGNIFICANCE OF THE GLOBAL FACTORS THAT SHAPE NATIONAL BUSINESS ACTIVITIES PAGEREF _Toc362594900 \h 124.1. Discuss the significance of international trade to
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Understanding the External Marketing Environment INTRODUCTION “All businesses operate within an environment‚ which directly or indirectly affects the way in which they function‚ just as we as consumers live within a cultural and social environment which to a greater or lesser degree determines the way in which we behave as individuals.” said Elaine O’Brien‚ University of Strathclyde. Unlike the controllable marketing mix variables‚ the environmental forces are not controllable by marketers
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Topic One: The Marketing Environment 1. What is meant by the term marketing environment? The marketing environment consists of the actors and forces that affect a company’s capability to operate effectively in providing products and services to its customers. It is useful to classify these forces into the micro-environment (customers‚ competitors‚ distributors and suppliers) and the macro-environment (political and legal‚ economic‚ social/cultural‚ technological‚ environmental‚ legal forces). These
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Micro Environment The actors close to the company that affect its ability to serve its customers – the company‚ suppliers‚ marketing intermediaries‚ customer markets‚ competitors‚ and publics. 1. The Company a. All groups/departments in a firm are interlinked. 2. Suppliers a. Suppliers form an important link in the company’s overall customer value delivery system. 3. Marketing intermediaries a. Helps the company to promote‚ sell and distribute the goods and services to final buyers. These
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It is imperative that commanders and leaders possess a thorough understanding of their respective dynamic Operational Environment (OE) in order to efficiently utilize available resources to achieve the desired end state. Understanding the physical environment‚ the state of governance‚ technology‚ local resources and the culture of the local populace is absolutely vital and failure to do so leaves little chance for success. When considering the OE the following factors need to be examined; ideology
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Nokia and China Puritan have committed to forming a joint venture in China focused on 3G‚ or more specifically‚ TD-SCDMA (time division-synchronous code division multiple access) and W-CDMA. The joint venture will focus on research and development‚ manufacturing and sales of 3G network systems. The JV will begin offering its first TD-SCDMA and W-CDMA systems next year under China Puritan’s Potevio label. The TD-SCDMA standard is being billed as a Chinese alternative to 3G. In addition to
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Three dimensions and of the information environment and its actors The information environment is made up of three interrelated dimensions: physical‚ informational‚ and cognitive (JP 3-13‚ pp. I-1‚ I-2). A. The Physical Dimension. The physical dimension is composed of the command and control (C2) systems‚ and supporting infrastructures that enable individuals and organizations to conduct operations across the air‚ land‚ sea‚ and space domains. 1. It is also the dimension where physical platforms
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ENVIRONMENT Does it really matter when the two words “environment” and “education” were first used in conjunction with each other? Indeed‚ does it matter at all whether the term environmental education has been in common or casual use in educational circles for one‚ two‚ tree or several more decades? Surely the critical matter that should concern us as a new century unfolds in what is going on now to educate the worlds citizens about our relationship with planet earth. Definition of Environment
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