Construction and Validation of a Scale to Measure Celebrity Endorsers’ Perceived Expertise‚ Trustworthiness‚ and Attractiveness Author(s): Roobina Ohanian Source: Journal of Advertising‚ Vol. 19‚ No. 3 (1990)‚ pp. 39-52 Published by: M.E. Sharpe‚ Inc. Stable URL: http://www.jstor.org/stable/4188769 Accessed: 22/05/2009 06:55 Your use of the JSTOR archive indicates your acceptance of JSTOR’s Terms and Conditions of Use‚ available at http://www.jstor.org/page/info/about/policies/terms.jsp.
Premium Factor analysis Psychometrics Dimension
Most factories produced a limited number of models. The Volkswagen plant was established in 1938 in a rural community in Lower Saxony‚ together with the construction of a whole town (Wolfsburg). Among the first major producers (the number of small-scale car builders reached 150 in the 1920s) were Mercedes-Benz‚ Opel (since 1927 part of General Motors) and BMW. At the end of World War II‚ the car industry was virtually destroyed. Rebuilding began in the West‚ with concentration processes which squeezed-out
Premium Automotive industry Volkswagen Group Porsche
With cities worldwide facing daunting environmental challenges on a global scale‚ a multidisciplinary team at Arup (an independent firm of designers‚ planners‚ engineers‚ consultants and technical specialists offering a broad range of professional services) seeks to create a model for how cities can develop carbon neutrally called Dongtan Eco-City. Dongtan is a plan for a new eco-city on the island of Chongming in Shanghai‚ China. The name of the city literally translates as "East Beach". Dongtan
Premium Shanghai Sustainability City
Some strains of Acetobacter produce a gelatinous membrane called pellicle or bacterial cellulose (BC) at the surface of liquid culture. BC is also called as “Nata de Coco”‚ a traditional fermented food in southeast Asia. Coconut-water is regarded as a waste from the copra process‚ the cost is low and easily to obtain. Although in these areas using mature coconut water to produce nata de coco obtained a good yield of pellicle was obtained‚ the shortage of coconut water is always affecting the stability
Premium Acetic acid Coconut Acid
ARTICLES Effect of large-scale social marketing of insecticide-treated nets on child survival in rural Tanzania Joanna R M Armstrong Schellenberg‚ Salim Abdulla‚ Rose Nathan‚ Oscar Mukasa‚ Tanya J Marchant‚ Nassor Kikumbih‚ Adiel K Mushi‚ Haji Mponda‚ Happiness Minja‚ Hassan Mshinda‚ Marcel Tanner‚ Christian Lengeler Summary Background Insecticide-treated nets have proven efficacy as a malaria-control tool in Africa. However‚ the transition from efficacy to effectiveness cannot be taken for
Premium Malaria
What sustainability issues will arise from the large scale adoption of electric cars? With the recent introduction of the electric car into Ireland‚ I am going to outline some of the sustainability issues that will arise from their large scale adoption. The car has already received backing by the government who have recently announced their plans for the induction and eventual change over to electrically powered vehicles. What is an Electric Car? An electric car‚ is a vehicle which like the typical
Premium Electric vehicle Internal combustion engine Electric car
¬¬¬ DECLARATION I hereby declare that the project work titled ‘Performance Appraisal using Behaviorally Anchored Rating Scale’ submitted to Mahatma Gandhi University is a record of the original work done by me and no part of it has been submitted earlier for any Degree‚ Post Graduation or similar of any other university or institution. Place : Pullikkanam Signature : Date Name : Anish Basheer
Premium Bank
ORGANIC BRAIN DAMAGE WITH THE HELP OF WECHSLER SCALE Shakti Mehrotra Dr. Ambalika Sinha * Scientist ‘F’ Selection Centre East‚ Allahabad. **Assistant Professor‚ Department of Humanities and Social Sciences MNNIT‚ Allahabad ABSTRACT The present study was conducted to evaluate the diagnostic value of Weschler Adult Intelligence Scale Revised ( WAIS-R ) and Weschler Adult Performance Intelligence Scale Revised (WAPIS - PR). The sample consisted of
Premium Wechsler Adult Intelligence Scale Intelligence quotient
A small scale investigation into the factors influencing the conceptual change in children’s scientific thinking Abstract The present study aims to compare how Piaget and Vygotsky theories promote conceptual change in children’s scientific thinking. The investigation is an adaptation of a procedure used in 1930 by Piaget and compares two children’s predictions and explanations of why some objects float or sink. Children’s thinking is then challenged using discovery learning and scaffolding
Premium Jean Piaget Theory of cognitive development Scientific method
Nano-scale Phase Change Materials (PCM’s) and Their Effect on Heat Transfer Fluids Sean Schulte‚ Chaoming Wang‚ Ming Su 1NanoScience Technology Center‚ 2Department of Mechanical‚ Materials‚ and Aerospace Engineering‚ University of Central Florida‚ Orlando‚ Florida 32826. mingsu@mail.ucf.edu Abstract: Introduction: Heat transfer fluids (HTF’s) are often used as carriers in heat transfer equipment. It therefor comes as no surprise that finding a way to make HTF’s more efficient is desirable
Premium Heat transfer Thermodynamics Thermal conductivity