INTERNATIONELLA HANDELSHÖGSKOLAN HÖGSKOLAN I JÖNKÖPING Customer Loyalty Research - Can customer loyalty programs really build loyalty? Bachelor thesis within Business Administration Author: Kellgren Cecilia Moradi Ladan Romppanen Maiju Tutor: Jönköping Johansson Anette‚ Raviola Elena January 2007 JÖNKÖPING INTERNATIONAL BUSINESS SCHOOL Jönköping University Kundlojalitets forskning - Kan lojalitetsprogram verkligen skapa lojalitet? Kandidat uppsats inom Företagsekonomi Författare:
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Task 1. Management Information System (MIS) In my words‚ Management Information System is a digital‚ or computer based tool‚ which provides managers of all levels‚ as well as regular employees‚ with information crucial to perform their tasks more effectively. Management Information Systems are used especially by managers and they help them with different areas of their work: gathering needed information decision making feedback evaluation of processes Management Information Systems combine
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Roles and Implications of Technology in Building Relationships 2.1 Technology Facilities CRM It is important to understand that Customer Relationship Management is about relations between people. People‚ not companies‚ do business. Business existed long before computers and the technology boom in the last decade. Thus CRM was not invented with the invention of computers. The good practices of relating with your customer did not become obsolete with the introduction of technology‚ though
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Gary Loveman. Harrah’s success in the market is due to improved facilities with breakthroughs in marketing and customer service. It maintains its competitive advantage by using human capital and technology systems to get to know its customers better. The company first builds customer royalty to all Harrah’s properties by using a reward program called Total Gold which gives regular customers with incentives to visit Harrah’s properties throughout the country. However‚ this program does not differentiate
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Chapter 9 Achieving Operational Excellence and Customer Intimacy Enterprise Applications 1) Companies can use configuration tables provided by the enterprise software to tailor a particular aspect of the system to the way it does business. Answer TRUE Diff 2 Page Ref 338 AACSB Use of IT CASE Comprehension Objective 9.4 2) Enterprise systems are typically built around one or two major business workflows. Answer FALSE Diff 1 Page Ref 338 AACSB Use of IT CASE Comprehension Objective 9.1 3)
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CHAPTER 1: INTRODUCTION OF SUPPLY CHAIN MANAGEMENT Fierce competition in today’s global markets‚ the introduction of products with shorter life cycles‚ and the heightened expectations of customers have forced business enterprises to invest in‚ and focus attention on‚ their supply chains. This‚ together with continuing advances in communications and transportation technologies (e.g.‚ mobile communication‚ Internet‚ and overnight delivery)‚ has motivated the continuous evolution of the supply
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James Saitoti Masikonte 제임스 20121786 Business Management. Management Information Systems Assignment 1: Lecture 1 (1) Briefly summarize the article in one page using your own expression Most companies in the US and many other parts of the world us a large amount of their expenses on IT or other IT related ways and this has been increasing significantly over the years. At the early year of computer introduction
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business objectives? A) customer and supplier intimacy B) survival C) competitive advantage D) operational excellence 22) vv MULTIPLE CHOICE. Choose the one alternative that best completes the statement or answers the question. 21) From your reading of the Cannondale case study‚ the firm implemented new information systems in order to achieve which of the main six business objectives? A) customer and supplier intimacy B)
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business firm. IT has become a major facilitator of business activities in the world today. IT is also a catalyst of fundamental changes in the strategic structure and management of operations. IT can help in : * Improving Productivity * Reducing Cost * Improving decision making * Facilitating Collaboration * Enhancing Customer Relationships * Developing new strategies IT in its narrow definition‚ refers to the technological side of an information system. It includes the hardware‚ software‚ data & database
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points Question 3 1. ------------------------------------------------- Customer relationship management (CRM) activities: ------------------------------------------------- Answer | | c. Are those activities related to the implementation of a software package (CRM) aiming to manage sales to prospective customers only | | | a. Are planning and control activities that link a firm with its downstream customers | | | d. All of the above | | | b. Are planning and control activities
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