SWOTApple SWOT Strengths o Apple Love: “The majority of IBM and compatible users ‘put up’ with their machines‚ but Apple’s customers ‘love’ their Macs” o Perception of being a “hip” alternative & cultural force o Multimedia & design capabilities/software o Now compatible with Windows/Microsoft Office suite‚ and supports plug and play “peripherals” such as printers designed for Wintel PCs o Intel allowed Macs to run Windows and thus remove a long-standing disadvantage o
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Big Apple Donuts in City Mall is Kota Kinabalu’s (KK) first dedicated donut shop‚ and beyond the initial teething problems‚ it’s proving quite popular. Called Big Apple Donuts & Coffee‚ Big Apple Donuts do more donuts than it does coffee‚ which isn’t surprising‚ as it’s wedged in between Starbucks Coffee and Old Town White Coffee on the mall-front of City Mall in Kota Kinabalu. Big Apple Donuts started operations in KK late in 2007 to seemingly little fanfare‚ however‚ it proved popular virtually
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Apple Case 1. What were Apple’s competitive advantages? Apple was a hip alternative to other computer brands. It supported a plug-and-play peripheral‚ offered a cutting-edge‚ tightly integrated user experience. The Apple Mac Pro had a sleek metal case and featured high-end graphics capability. Apple had attractive design factors‚ enabled ease of use‚ had high security and was high-quality bundled software. 2. Analyze the dynamics of the PC industry. Are these dynamics favorable or problematic
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When it comes to Sales Promotion‚ Apple knows best. Apple uses promotional methods using special short-term techniques to persuade members of a target market to respond or undertake their products. Examples of certain methods Apple uses for sales promotions are money back guarantees‚ lower purchase price and rebates etc. The Apples stores are very distinct and captivating from many other electronic stores because they display all of their products for consumers to experience hands- on. Consumer’s
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1. Introduction to Apple Company Steve Jobs alongside Steve Wozniak and Ronald Wayne founded Apple Inc. under the objective of nurturing innovation in the computer business. Like any other company‚ the starting of Apple Inc. involved challenges of dealing with competition‚ winning the market share‚ unfavorable response from customers‚ lack of innovation‚ and lack of recognition by potential clients. With all these challenges acting against the ability of Apple to thrive in the computer business
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Corporate Strategy Apple Report Team C Margy Rizkalla Ibrahim Tawakol Pauline Kitur Soukeyna Gaye Kareem Abouelnaga Ehidiamhen Alikah First‚ we have to analyze the situation at which Steve Jobs has taken the decision of disabling Adobe from operating Flash on ipods touch‚ ipad‚ and iphones. Flash has been used in 95% of desktops even Mac itself. At one point in time‚ Apple owned a 20% stake in Adobe and had been working closely together for years. Apple had its doubts about Adobe’s reliability
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Module 3: Internal and External customers Apple likes to say “The soul of the apple experience is in its people”‚ the internal customers who are trained‚ motivated and empowered to do what is right for the external customer. When you visit an apple store there is a purposefully designed customer experience part of which is communicated by apple’s internal customers. When you walk the store you are greeted with a warm friendly welcome within seconds of stepping inside. Apple’s internal customers
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Apple changed its company name from Apple Computer to Apple Inc in 2007. And with this name change‚ the chief element of Apple strategy is to let consumer know‚ it is not just a computer company‚ but a company provide other products‚ such as iPod‚ iTunes‚ and iPhone. In Sculley Years‚ Apple’s chief element was to be versatile compare to IBM‚ and it will be the complete desktop solution with desktop publishing. Also‚ Mac wants to have a closer relationship with its customers‚ which is called love
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other countries allows Apple to recognize a need to become more main-stream in other geographical areas. Apple will have to use two strategies‚ one for the domestic market‚ the United States‚ and one for the international markets France and Australia. The appropriate channel strategies Apple should use for the domestic market and international markets is the multi-channel strategy and the pull strategy. The multi-channel strategy defined as “offering customers more than one way to buy something –
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Apple & Samsung Analyse the business strategies of two leading international companies Dr. Sayeda Meharunisa Ahmed Inas Alhamdy 2131874 Sara Aljamei 2112479 Nouf Almandeek 2100663 Thikra Alreshoodi 2110273 Maymona haboudal 2112598 Table of Contents Introduction Apple and Sumsung Vision and Mission Internal and External Factors SWOT Analysis Conclusion Introduction:
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