-Introduce Apple -Brief history -Business perspective -Products -Past problems -Diversification -Current product portfolio -Revenue overall company performance -Profit -ROA -Stock Price (template for product portfolio) Year -Introduce Smartphone Industry -Google -RIM Competitors- introduce figures -Samsung -Target Market -Marketing mix -Describe products -Functions -Packaging -History -Design -Price -Appearance -Distribution Apple Store -Promotion -Ads‚ Symbols
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Kansas City MO 64111 USA 816-931-1414 Apple‚ Foxconn & Manufacturing Strategy By Quarterman Lee‚ P.E. Strategos‚ Inc. 23 June 2012 C O N S U L T A N TS • E N GI N E E R S • S T R A TE G I S T S www.strategosinc.com 1 © 2012 Strategos‚ Inc. Apple‚ Foxconn & Manufacturing Strategy Steve Jobs and Apple Computer once built a "factory of the future" in Fremont‚ California. They spent $20‚000‚000 and then closed it after just two years. Today‚ Apple ’s net worth is more than Poland. So
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visions to his employees and get them to buy into his ideas. Using John Kotter ’s (1990) account of leadership‚ it was believed that leadership is about coping with changes. Since Job ’s re-entry back into Apple as the CEO‚ he was able to articulate and communicate his new vision for the company. Apple successfully transited from a computer manufacturer‚ to a company focused on a wider range of multimedia devices like the IPod and IPhone. His ability to influence his employees‚ advocating his beliefs
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TASK A INTRODUCTION The product name Apple was originated from two mutual interests’ friends Steve Jobs and Steve Wozniak. The development of the company in the 1070s “Apple” was a step ahead of most computers of the time featuring a use of television as a display system of watching and a cassette interface for listening and recording programs. Apple Inc. is mainly a special design‚ a market mobile for media and communication device personal hands computer‚ digital music player‚ and the production
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4th semester. The financial analysis reveals that Apple has been undergoing an impressing growth in the net sales for the past few years. Furthermore the financial analysis showed that a big part of the net sales is generated by complementary products which can be connected to the sales of Macs‚ iPhones and iPods. The strategic analysis revealed that there is reason to expect continued redevelopment of products. An analysis of Apples core capabilities‚competitors and the development in consumer
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Apples and Oranges: A Comparative Essay Is the old adage “you can’t compare apples and oranges” correct? Besides being food‚ both of these produce items have much in common. They both are located under the Fruits and Vegetable category of the Canadian Food Guide; they are both spherical in shape‚ making them fit in the palm of your hand; and they both have a considerable amount of moisture under their skin. However‚ in both nutritional value and aesthetic appearance the orange far out weighs the
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Problem Statement The Apple Company has had great success with the iPod but now needs to figure out a way they can create a sustainable comparative advantage in the Mp3 player market or they will lose demand and market share‚ and decrease profits and revenue . Analysis I am now going to analyze the PC and Music Player industry using Porter’s five forces. ~Competitors The competitors in the PC industry are fierce and intense. There is a very high rivalry in the industry causing the price
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BACKGROUND On January 24‚ 1984 Apple introduced the first commercially successful personal computer using a mouse and a graphical user interface[i].Since then the war between PC and Mac users has lived. Claims have been made that Apple is too expensive and PC’s are too slow and of cheap quality. After the introduction of Microsoft’s Windows in 1985 the PC market has been dominated due to Microsoft’s Windows operating system[ii]. The domination of the market is largely due to the flexibility of Windows
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Introduction to Apple‚ Inc Background History Apple Computers Inc is an American based multinational company which deals with consumer electronics goods and computer software’s. It was incorporated in the State of California on January 3‚ 1977. The company was co-founded in 1976 by Steven P. Jobs and Stephen G. Wozniak. Mr. Jobs who is the company’s Chief Operating Officer came up with the name in early 1976. At the time‚ he was often visiting and working on a small farm‚ friends of his owned
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Running head: Apple vs Microsoft 1 The Competitive Strategies of Apple vs Microsoft Dr. Gina Zaffino Bus 508‚ Contemporary Business 11/03/2012 Running head: Apple vs Microsoft 2 Determine how each corporate culture differs from the other? Apple corporate culture at times can be seen as a “brutal and unforgiving” place to work. Accountability is strictly enforced‚ decisions are swift‚ and communication is articulated clearly from the top. Failure is not an option
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