CASE STUDY - PEPSI: PROMOTING NOTHING QUESTION 1: What markets should Pepsi target for Aquafina? Pepsi Cola and Coca-Cola have been competing with each other for many years through numerous taste tests and television ads. One of the ideas they came up with is water. In the early 1990s Evian and Perrier were the brands that dominated the niche and helped establish bottled spring water’s clean‚ healthy image. Pepsi first tried to attack this market with bottled and sparkling water but failed. In
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Capital Structure and Debt Structure* Joshua D. Rauh Kellogg School of Management and NBER Amir Sufi University of Chicago Booth School of Business and NBER February 2010 *We thank Doug Diamond‚ Anil Kashyap‚ Gordon Phillips‚ Michael Roberts‚ Toni Whited‚ Luigi Zingales‚ and seminar participants at Emory University‚ Georgetown University‚ Maastricht University‚ Rice University‚ Tilburg University‚ the University of California-Berkeley‚ the University of Chicago‚ the University of Colorado
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Marketing strategies of Pepsi Eastern Europe‚ Mexico‚ china‚ Saudi Arabia and India markets have now become the hotspots for Pepsi as the increasing global advertising strategies are escalated. As such‚ Pepsi now operates in more than 190 countries and with 37% global market share. Pepsi recognizes the need to carefully integrate high standards in various processes of supply chain especially at the retail level. The company strives for excellence specifically for the products or brands as well as
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Case2: Pepsi The Pepsi cola company had the idea of offering a Harrier jump jet as a joke promotion. The advertisement was first shown in the Seattle area in the US. It showed a teenager modeling some merchandise available as part of the Pepsi Stuff Promotion. At the end a Harrier jet landed outside the school and the boy came out of the cockpit saying‚ “It sure beats taking the bus to school”. The promotion rules allowed customers to save up Pepsi Stuff points by collecting labels from Pepsi drinks
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| PROVISIONAL TITLE |Coca Cola Vs Pepsi: how a competitive brand proliferation has determined their dominance in the global soft drink industry? | BACKGROUND | | |It is not a foreign notion that both Coca Cola and Pepsi have been competing with one another in the global soft drinks
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conceptual framework of corporate and business ethics across organizations Structures‚ processes and performance ¨ Goran Svensson Oslo School of Management‚ Oslo‚ Norway‚ and Corporate and business ethics 21 Greg Wood Deakin University‚ Warrnambool‚ Australia Abstract Purpose – The objective of this paper is to introduce and describe a conceptual framework of corporate and business ethics across organizations in terms of ethical structures‚ ethical processes and ethical performance. Design/methodology/approach
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FOUNDATIONS OF ORGANIZATION STRUCTURE CHAPTER OBJECTIVES After reading this chapter‚ students should be able to: 1. Identify the six key elements that define an organization’s structure. 2. Describe a simple structure. 3. Explain the characteristics of a bureaucracy. 4. Describe a matrix organization. 5. Explain the characteristics of a “virtual” organization. 6. Summarize why managers want to create boundaryless organizations. 7. List the factors that favor different organization structures. 8
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Formal organization It is a fixed set of rules of infra-organization procedures and structures. As such‚ it is usually set out in writing‚ with a language of rules that ostensibly leave little discretion for interpretation. In some societies and in some organization‚ such rules may be strictly followed; in others‚ they may be little more than an empty formalism. * To facilitate the accomplishment of the goals of the organization: In a formal organization the work is delegated to each individual
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Organizational Structure An organization is a social unit of people‚ systematically structured and managed to meet a need or to pursue collective goals on a continuing basis. All organizations have a management structure that determines relationships between functions and positions‚ and subdivides and delegates roles‚ responsibilities‚ and authority to carry out defined tasks. Therefore‚ in order to better manage the large amount of resources and assets organizations need to be in some sort of
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Creating a Competitive Salary Structure INTRODUCTION Each employee in an organization is paid a salary. Salaries vary greatly‚ with executives earning as much as (or greater than) 100 times an entry-level employee’s salary. This variation is not by chance. It is rationally established through a salary structure – a hierarchy of salaries. Organizations develop this structure based upon internal factors (such as current rates‚ job relationships‚ and custom) and external factors (such as labor
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