EXECUTIVE SUMMARY Kentucky Fried Chicken (KFC) Malaysia is a major Quick Service Restaurant (QSR) operator in Malaysia and has been established for just over 20 years now. It serves mainly chicken related items‚ but offers side dishes to its consumers as well. Lately‚ more and more Malaysians have been opting for a healthier eating diet as a large number of them have become more health conscious. This has opened the door for KFC’s main competitors‚ such as McDonald’s‚ to come out with a new range
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“Research on preference pattern of consumers of KFC and McDonalds” Submitted By Neel Patel (AM1012) Puspendra Singh (AM2312) Submitted To Prof. Shreekant Iyengar Date 10 November 2012 RESEARCH ON PREFRENCE PATTREN OF McDonald’s AND KFC IN AHMEDABAD MARKET INTRODUCTION: McDonald’s and KFC are everybody’s favorite food trip destinations. When you like hamburgers‚ McDonald’s is always the top option. When you like fried chicken‚ KFC is always the first thing that comes to everyone’s
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Market analysis for McDonalds and KFC The long journey of the burger brand started in 1940‚ when two brothers‚ Dick and Mac McDonald opened the first McDonalds restaurant in San Bernardino‚ California. Initially‚ they owned a hotdog stand‚ but after establishing the restaurant they served around 25 items‚ which were mostly barbequed. It became a popular and profitable teen hangout. In 1948‚ the brothers closed and reopened the restaurant to sell only hamburgers‚ milkshakes and French fries. Nowadays
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KFC Marketing Activity Report 1. Target market: KFC targets upper and middle classes. Typical customers are adults ages 25-54 who are in occupations ranging from white collar office jobs to blue collar construction jobs. The biggest part of their customer base makes between $50‚000 and $60‚000 dollars a year and are married with children. 2. Positioning: For a product to occupy a clear‚ distinctive and desirable place relative to “Competing products in the minds of target consumer.” In KFC feedback
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Basic Tools for Process Improvement Module 10 CONTROL CHART CONTROL CHART 1 Basic Tools for Process Improvement What is a Control Chart? A control chart is a statistical tool used to distinguish between variation in a process resulting from common causes and variation resulting from special causes. It presents a graphic display of process stability or instability over time (Viewgraph 1). Every process has variation. Some variation may be the result of causes which are not normally
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The Business ethic of KFC and McDonald TABLE OF CONTENTS The Business ethic of KFC and McDonald 1 Executive Summary 3 1 Introduction 3 2 Comparation of KFC and McDonald’s practices 4 3 Application of 4 relevant ethical theories 6 3.1 The utilitarian approach 6 3.2 The rights ethical approach 7 3.3 The Justice ethical approach 7 3.4 The virtue approach
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growth charts as standards rather than references. The CDC growth charts consist of a set of charts for infants birth to 36 months of age and a set of charts for children and adolescents from age 2 to 20 years. The charts for infants include sex-specific percentile curves for weight for age‚ recumbent length for age‚ head circumference for age‚ and weight for recumbent length. The CDC recommends that the WHO growth charts be used for children younger than 2 years of age‚ and the CDC charts for all
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types of project and cannot be applied to different type of project. Advantage of Gantt and PERT charts: 1. It gives the start time and end time of the project. 2. It gives you a precise time of each step of the project. 3. It gives you good view of which steps are the main or additional. 4. It provides exact prospective of which step depends on the other. Advantages of Gantt Charts. 5. It creates a picture of complexity. We think in pictures. Therefore‚ if we can see complex
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SAMPLES: BAR CHART ----------------Type 1: Bar chart with change over time The bar graph shows the global sales (in billions of dollars) of different types of digital games between 2000 and 2006. ... The bar chart compares the turnover in dollars from sales of video games for four different platforms‚ namely mobile phones‚ online‚ consoles and handheld devices‚ from 2000 to 2006. It is clear that sales of games for three out of the four platforms rose each year‚ leading to a significant rise in
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47 handy Facebook stats and charts A publication of 47 Handy Facebook Stats and Charts By Amanda Sibley Amanda Sibley is a member of the paid marketing team at HubSpot. She helps create and manage paid advertisements and external vendors to help generate leads across various platforms. Amanda is also a regular contributor to the HubSpot blog‚ where she writes about various topics across inbound marketing. FOLLOW ME ON TWITTER @AMANDASIBLEY1 HuBSpOT’S ALL-IN-ONE MARkETINg SOFTWARE
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