Assignment “ The centrality of marketing in creating growth and shareholder value suggests a new role for marketing both as a discipline and function… the concept of marketing that will make it more effective in tomorrow’s boardroom is one of contributing to the creation of shareholder value. It can be defined as follows: Marketing is the management process that seeks to maximize returns to shareholders by developing relationships with valued customers and creating a competitive advantage. Doyle
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UNIVERSITY OF NEWCASTLE MA MEDIA & PUBLIC RELATIONS Theoretical Approaches to PR (COM8065) A report on the current usage of Corporate Social Responsibility on the example of Unilever’s “Sustainable Living Plan” By Julia Buschmann (110452490) Laurel Hetherington Submission: 9 December 2011 1 Report of the Sustainable Living Plan Small Actions. Big Difference. 2
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possession. Chris’s perspective on the situation is that the Datsun is still in very good condition‚ therefore there is no reason to replace it with a more advanced car. Additionally‚ Chris donates over $24‚000 to Oxfam International‚ a poverty eradication charity. The money that he donated to Oxfam International was originally given to him by his parents. However‚ Chris believed that this money was just a distraction and in order to make a point that he did not need the extra money and that he was satisfied
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To what extent is aid effective? The world is split in two‚ on one side the prosperous global north whose early industrialisation and development has led to the population having long lasting and comfortable lives‚ while on the other side‚ the global south falters collapsing in a pit of poverty and despair. The answer would seem simple‚ for the rich and well-off to give generously to the poor‚ so that the whole world can share in the abundant resources that this planet produces. However‚ sixty
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Absolute poverty is defined as the theory of staying hunger because foods are limited among everyone‚ becoming ill yet unable to see a doctor because health care is not available‚ and being aloof from education due to the lack of opportunities. Absolute poverty is the worst degree of poverty and it often happens in under-developed countries which are referred to as ‘the Third World’. According to World Poverty by Justin Healey‚ absolute poverty kills over eight million lives every year and it
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631-658. Lodge‚ T Longwe‚ S. H. (2000). Towards Realistic Strategies for Women ’s Political Empowerment in Africa. Oxfam GB‚ Gender and Development‚ 8(3)‚ 24-30. Longwe‚ S Johnson‚ K.‚ & Jacobs‚ S. (2011). Encyclopedia of South Africa. Boulder/London: Lynne Rienner Publishers. Meer‚ S. (2005). Freedom for Women: Mainstreaming Gender in the South African Liberation Struggle and Beyond. Oxfam GB‚ Gender and Development‚ 13(2)‚ 36-45. Mikell‚ G Mtintso‚ T. (2003). Representivity: False Sisterhood or Universal
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people who have completed primary education from contracting HIV are half of those who have not received education. Universal primary education would prevent 700‚000 cases of HIV each year‚ approximately 30% of all new infections in this age group”. (Oxfam) Every human being should have the opportunity to build a better life. Unfortunately‚ too many children are growing up today in the world without that opportunity because they are denied the basic right to even attend primary school. To end up‚ once
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objectives for the business and explain how the business works towards achieving them. Explain the importance of achieving the aims and objectives. The sectors and a business example are as follows: Private: Tesco Public: NHS Not-for profit: Oxfam Voluntary: Barnardos Government: HMRC Compare the aims and objectives of different businesses. (M1) Assess whether a selected business meets its aims and objectives. (D1) You must consider the following: Aims and objectives: mission:
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need to write a report covering all your investigation. Note: The private sector company must be a large supermarket like TESCO‚ Sainsbury’s‚ ASDA or Morrison The public sector company could be BBC or NHS or TFL The voluntary sector must be either Oxfam or your college- WFC Range of different businesses and their ownership You work as a junior researcher for a business magazine and you have been asked to prepare background material for a reporter. The reporter wants you to carry out Investigation
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“Completely free trade would be fair. ‘Fair trade’ encourages people to stay in uncompetitive sectors in which they will always be poor.” Discuss. The concept of the ‘Fair Trade’ initiative can be summarised with reasonable simplicity; “Fair Trade works to alleviate poverty in the global South through a strategy of ‘trade‚ not aid‚’ improving farmer and worker livelihoods through direct sales‚ better prices and stable market links‚ as well as support for producer organizations and communities”
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