Unilever and P&G – Comparative Analysis Executive Summary The Consumer Products Industry is the biggest industry in the world at the moment‚ with total revenues amounting to about 50% of all goods sold. It is comparable to the GDP of the 4th biggest economy in the world‚ and entails most of the products we use in our every day lives. There are 3 key factors that drive the industry today: developing markets‚ the emerging middle-class of developing countries and the millions of baby boomers in
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pioneer in the industry‚ have indubitably established trusted and well-known brands in the market. P&G is recognized all over the world having their products marketed‚ sold and enjoyed in over 180 countries. The company’s main goal is to provide its customers with goods that will improve and ease out their living. This purpose has been the driving force of the company’s astounding success. But despite P&G’s numerous achievements in the course of over a hundred years of service‚ occasional setbacks
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Unilever has experienced quite a rollercoaster of marketing success and failure over the last 5 years. Originally its new 5-year strategic plan entitled Path to Growth’ had special promise and forecast for success. The primary objective of this plan was to cull Unilever’s tail’ brands and place extra emphasis on those which were market leaders. Niail Fitzgerald believes that too many brands often confuse the customer and thus lead to poor purchasing decisions. The paradox of choice between Unilevers’
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product portfolios diverse day by day and using different marketing and promotional strategies to increase their market share. In the market many substitutes are available for products at cheaper prices. This is specially affecting the strategy of P & G Due to recession‚ the consumer spending has decreased globally. Also‚ the prices for raw materials are increasing so cost to the company is increasing. Government interventions in developing markets WEAKNESSES The large scale operations of the
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P&G Pampers Diapers Market Analysis Introduction The product I chose is Pampers brand diapers‚ the largest brand of Procter & Gamble Company. It is an American global and diverse company that provides consumer packaged goods in the areas of beauty and grooming‚ health and well-being‚ and household care. According to Rehtmeyer (2010)‚ P & G’s products are sold in more than 180 countries and its goal is to provide products of superior quality and value to improve the lives of world’s
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c. Organizational structure of TNC in Vietnam d. Modes of market entry As soon as the U.S. normalized relations with Vietnam‚ P & G has entered the Vietnamese market. P & G is one of the first U.S. companies to invest in Vietnam after the opening policy of the country. On November 23th‚ 1994‚ P & G established Procter & Gamble Vietnam Co. Ltd being a joint venture operating under license No. 1052/GP by the State Committee for Cooperation and Investment (the previous name
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MARKETING PROJECT COMPANY: P&G TABLE OF CONTENTS 1. INTRODUCTION 2. SWOT ANALYSIS 3. PEST ANALYSIS 4. P&G PRODUCT PORTFOLIO 5. EVALUATION OF TARGET SEGMENT 6. EVALUATION OF POSITIONING Introduction Procter & Gamble Co.‚ also known as P&G‚ is an American multinational consumer goods company which has it’s headquarters in downtown Cincinnati‚ Ohio‚ United States. This firm was founded by William Procter‚ a candle - maker and James
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SWOT ANALYSIS P&G is the world ’s largest consumer goods company that markets more than 300 brands in over 180 countries. Many of its products are non-discretionary; however‚ some are considered premium purchases and their sales suffered during the recession as cheaper‚ generic purchases rose. P&G has some of the strongest brands in the world that usually provide it a significant competitve advantage. It cut prices up to 10% on a wide swath of products to blunt any potential loss of market share
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Report on the Market Research about P&G Name:CXY studentID:080810202 Objective of the research P&G attach great importance to Consumer Understanding. We can testify it through the quotation in its website: No company in the world has invested more in consumer and market research than P&G. We interact with more than five million consumers each year in nearly 60 countries around the world. We conduct over 15‚000 research studies every year. We invest more than $350 million a year in consumer understanding
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. Designing matrix organizations that work: Lessons from the P&G case Ronald Jean Degen International School of Management Paris 2009 Working paper nº 33/2009 2 globADVANTAGE Center of Research in International Business & Strategy INDEA - Campus 5 Rua das Olhalvas Instituto Politécnico de Leiria 2414 - 016 Leiria PORTUGAL Tel. (+351) 244 845 051 Fax. (+351) 244 845 059 E-mail: globadvantage@ipleiria.pt Webpage: www.globadvantage.ipleiria.pt WORKING PAPER Nº 33/2009 July
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