Coca Cola Company (Coca Cola) and Kellogg Company (Corn Flakes) for selected product or services. Coca-Cola is an American company for soft drinks such as coca cola‚ sprite‚ Fanta etc. The most famous product is the drink of Coca-Cola‚ while the company produces more than 3‚500 drink .It distributes its products in more than 200 countries around the world‚ and consumption is about 50 billion of the company’s products a day around the world. The company was founded in 1892‚ but the very beginning
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Company’s External Environment (External) Key economic and industry variables: Industry analysis (provide data to support): a. Industry size: b. Segmentation – geographic and product: Abercrombie and Fitch Co. started their business at West Cost of United State‚ because of the West Cost Mountains‚ camping gears and sporting goods were main products. However‚ under new management‚ A&F Co. opened a store on Beverly Hills‚ California. A&F Co. to aim rich‚ fitted‚ attractive‚ provocative
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Problem: not working properly acquisition. "is it a problem of Gillette or Duracell?" no real growth no clear strategic direction " the company had gone nowhere for 4 years" External analysis Battery industry/alkaline battery industry Technological segment: new development General environment Global segment: potential market for emerging market‚ sony and panasonic go into US Entry barrier‚ paten is very important‚ we just have 3 players in American market suppliers: who are they
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Abstract This report focuses on ways to improve communication between auditors and external users via audit report. Problems with current audit report are identified and two alternatives are proposed‚ which are: • Short-form audit report • Free-form audit report The report also evaluates these two alternatives respectively and concludes that before any change in relevant legislation and social environment‚ it is feasible for professions to make the report more concise and readable while the introducing
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one that develops and sustains over time a strong‚ positive image in the minds of consumers. Brand trustworthiness and consistency are what make a brand unique. Trust is a cornerstone of any successful brand. It reassures the customer that the product or service they are buying will live up to expectations. Its a basic deal: if the brand delivers‚ its rewarded; if it falls short‚ the customer will almost certainly take their business elsewhere. (Curtis 2004: 28). A brand should always be consistent
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Question 1 The external environment of a firm plays a very important role in the operations of the organization. Why is it important for organization in the Pacific to learn and know about what is happening in their external environment? Use examples to explain a least 5 elements in the external environment. The business dictionary defines external environment as conditions‚ entities‚ events‚ and factors surrounding an organization that influence its activities and choices‚ and determine
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in results and fill those gaps accordingly to improve company performance. 2.0. Macro Environment Analysis Hubbard‚ Rice‚ Beamish (2010)‚ explains that all the factors outside the organization that effect the business are studied under external environment analysis. These factors effect the strategy formulations‚ vision and mission planning and future organizational business. Environment analysis comprises of
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directly or indirectly affect the activities of the organization. The following key groups can be identified as: their suppliers‚ marketing intermediaries‚ customers‚ competitors and the public. * Neil Saab‚ PROCTER’s European head of laundry products development * Edward Arwell‚ PROCTER’s Chief Marketing Officer * scientists and over 60‚000 consumers * Dutch press * PR Firm hired by PROCTER * Europe targeting consumers’ associations‚ washing machine manufacturers‚ retailers * and
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External Environment influence organization Introduction: Each organization has their own organization structure and strategy to help them get their organization’s goals. Therefore managers of organization should to design and choose the structure and strategy that fit for different types of organization to get the goals. However managers should according to the external environment to make decision for the organization. The external environment will influence the organization’s choose‚ if the
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* The External Analysis examines opportunities and threats that exist in the environment. It shows to management the opportunities to favorable conditions in the environment that could produce rewards for the organization if acted properly. * An organization provides a means of using individual strengths within a group to achieve more than can be accomplished by the aggregate efforts of group members working individually. An organization relates to external analysis because it needs it
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