their new curled metal cushion pads to be positioned as the “new industry standard” in the pile driving market. In order to successfully launch this product‚ we first and foremost recommend that CMI acquire a patent to prevent this product from being copied and imitated‚ thus avoiding the entry of competitors. The associated value and advantages of CMI’s metal cushion pads are evident from the results of the two comparative performance tests by Colerick and Fazio. CMI pads drove piles 33 percent faster
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cushion pads‚ consisting of curled metal‚ performed superiorly to asbestos pads‚ which are currently the industry standard compliment product to pile drivers. 2. Despite the fact that there’s no such a product on the market at the moment. The copmany is likely to face competition from the asbestos pads market (a substitute product) 3. The potential market demand for pads could range between 174‚000 to 234‚000 per year 4. The traditional distribution structure for asbestos cushion pads is not
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The introduction of the CMI Cushion Pad has the ability to change the entire industry for its consumers; some of its more prominent features include the capabilities to significantly lower labor and equipment costs‚ decrease the total amount of pads being used (effectively eliminating waste)‚ and reduce environmental safety concerns amongst the workforce due to the non-toxicity of the pads’ material. CMI has recently conducted two field testings of its Cushion Pads‚ with incredible results: the new
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cushioning pads at $900 to maximize profit. CMI should begin by targeting the customers that will find the greatest value in the product an pay the most. This allow the company to maximize unit contribution‚ and leave available options for dealing with future competition and sales challenges. Customer CMI estimates a potential customer base of 19‚500 to 26‚000 actively operating pile drivers in the United States. Currently the marketplace approaches cushion pads as an afterthought; pads are available
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CMI’s approach to metal pads has significant efficiency advantages over currently used pads available in the market. However‚ CMI has to take into account several barriers to entry into this market. The primary barrier is that most companies viewed role of pads as a necessary accessory or tangent item instead of viewing them as a potentially value adding or cost reducing part of pile driving. In order to penetrate the market‚ CMI has to alter the point of view of pile driving pads for the opinion leaders
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builder kits shown below: Start Kit‚ 6 Protandim® Bottles‚ 1 (10-pack) Protandim® Samples‚ 2 LifeVantage TrueScience® 50ml Bottles‚ 2 (10-pack) LifeVantage TrueScience® Samples‚ 3 LifeVantage® Canine Health Bottles‚ 1 (30-pack) Presentation Tear Off Pad‚ 1 (25-pack) Newspapers‚ 1 (10-pack) LifeVantage® Opportunity
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1. Q1-1) What price would you charge for the Cumberland pad? According to the six stages of setting price‚ ①we have to select the pricing objective. Since Cumberland is in the level of introducing CMI‚ they have to pursue product-quality leadership which is to offer “affordable luxuries” for now and consider about maximizing profit later. ②The second stage is to determine demand. So‚ Cumberland has to consider consumers’ price sensitivity - in this case sensitive to quality. Therefore‚ we should
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1. What’s your price for the curled metal pads? Why? 2. How attractive an opportunity is this for CMI? 3. How are you going to market these pads? Describe your marketing plan. 4. What are you going to say to the Colerick Foundation? Exhibit 1: SWOT Analysis | | | | Strengths | Weaknesses | CMI was one of the largest manufacturers of curled metal products in US with an 80% market share | CMI’s sales were dipping and management was not optimistic of maintaining
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Wavelength Measured Absorbance 460 nm 0.043 480 nm 0.017 500 nm 0.016 520 nm 0.033 540 nm 0.074 560 nm 0.165 580 nm 0.321 600 nm 0.528 620 nm 0.978 640 nm 0.601 660 nm 0.140 680 nm 0.023 700 nm 0.006 Table 2: Observations of maximum absorbance in Chlorophyll a Wavelength Measured Absorbance 400 nm 0.367 420 nm 0.478 440 nm 0.328 460 nm 0.116 480 nm 0.076 500 nm 0.021 520 nm 0.018 540 nm
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Marketing Cumberland Metal Industries ( CMI cushion pads) The Problem Definition: For Cumberland Metal Industries the curled metal cushion pads represent a great breakthrough. These pads offer the company the opportunity to diversify‚ and double their sales‚ given a proper market introduction. Cumberland Industries faces the challenge to Place in the market (promote/advertise) and price their latest innovation‚ the curled metal cushion pads in a way that it reveals the great advantages that the
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