Patagonia – A company true to its value KEY PROBLEM Patagonia known as the “dirtbag” business initially when it was established in 1972 by Yvon Chouinard is now a multimillion dollar enterprise. A retailer of high-end outdoor clothing is known for its green business model. Environmentalism is at the core of Patagonia and that can be seen in their mission statement where it is committed to achieve three main objectives: Build best products for its customers‚ cause no unnecessary harm to the environment
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Patagonia Case Study Key Strategic Issues (Why Important / Summary of Internal / External Analyses) 1) Balancing Commitment to Business with Commitment to Environment A key issue facing management was balancing the company’s desire for environmentalism with its existence as a for-profit business. The idea of running a for-profit business implies operating at the lowest cost‚ growing as rapidly as financially feasible‚ and maximizing returns to financial stockholders ( I think it should be stockholder
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Patagonia‚ the premium outdoor clothing retailer‚ has identified a niche group for which they market their products and service of bettering the world with their products. Patagonia’s customers are athletic and appreciative of the outdoors. They are environmentally conscious and will go out of their way to ensure their personal choices are not adversely affecting the environment. They’re willing to pay for quality and the use of more environmentally friendly practices that may cost more than traditional
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offered by both REI and its competitor‚ Patagonia. It is curious that in their catalogue‚ REI offers products‚ (clothing) designed and manufactured under the brand name of Patagonia. This can be viewed as industry confidence in REI’s ability to compete‚ or a respect for the quality of product produced by Patagonia. Similarly‚ in both stores‚ the Patagonia clothing offered by both are priced very closely‚ and in some cases at the same price point‚ (the Patagonia Jacket is priced at $149.00; the REI jacket
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Case ReportPatagonia was founded by Yvon Chouinard in 1972. The company is located in Ventura‚ CA. Yvon Chouinard got his beginning as a climber in 1953 as a 14 year old member of the Southern California Falconry. Patagonia grew from a small company that made tools for climbers. Chouinard built the company into one of the most successful outdoor clothing company and is one of the steadfastly committed companies to being environmental friendly. Chouinard’s values reflect those of a business started
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STRAT: Patagonia February 19‚ 2014 Overview Patagonia is a high-end outdoor apparel company founded in 1972 by Yvon Chouinard‚ a self-described ‘dirtbag’. The company remains private. Has experienced strong growth to date (6% sales growth Y-oY) while maintaining its commitment to sustainability and the environment Industry includes Columbia Sportswear‚ The North Face (VF Corp.)‚ and many general retailers Strategy & Business Model: Customers: median age of 38 years old‚ average household
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One company that has always had its hand in ensuring that their products are economically‚ ethically‚ and socially responsible is Patagonia. Patagonia is one of the leading brands for outdoor gear and apparel throughout the world. Patagonia is the founding member of the FLA or Fair Labor Association.1 The fair labor association ensures that every level of the supply chain compensates employees fairly‚ provides fair working conditions
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After reviewing Patagonia as a company and as a competitor in the market of high performance outdoor wear we have found and will highlight some of their advantages that keep them in business. First‚ one needs to look at the wide spread selection of clothing line and diversity of each product that Patagonia offers to their clientele. While providing massive selections‚ they also spent large amounts of money in Research and Development to survey professions that they sell to in order them to give
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businesses do not take into consideration the need to uphold their social responsibilities. Patagonia does outsource its production to other countries. This company is not only considering discounted labor. They do take into account the working conditions of its employees. Also‚ they take into consideration the conditions of the factory. They do manage to care for the employees and their well-being. What if Patagonia did not care for the health of their workers? Who would be responsible for ensuring
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Patagonia Report Product Lifecycle Initiation insights and recommendations Chien-Yu Hsiao Omar Alsoswilm Sheng-Wei Chu Wangleyan Pan Patagonia is one of the best companies in the world that produces outdoor clothing and gear. They make organic cotton clothing‚ sportswear‚ travel clothing‚ and technical Regulator. What we found amazing about Patagonia is that they are producing high quality products while in the same time helping the environment. Moreover they define their products as long
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