COLA WARS : COKE AND PEPSI IN THE 21ST CENTURY” INTRODUCTION "Cola Wars Continue: Coke and Pepsi in the 21st Century” explains the economics of the soft drink industry and its relation with profits‚ taking into account all stages of the value chain of the soft drink industry. By focusing on the war between Coca-Cola and PepsiCo as market leaders in this industry – with a 90% market share in carbonated beverages – the study analyses the different stages of the value chain (concentrate producers
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Background Coca-Cola Coca-Cola was founded in 1886 by John Pemberton who was a civil war veteran and Atlanta pharmacist. Today‚ Coca-Cola company is the world’s leading manufacturer‚ marketer‚ and distributor of nonalcoholic beverage concentrates and syrups‚ over 10 billion gallons‚ used to produce nearly 400 beverage brands. Also‚ Coca-Cola has been ranked the best value of brand name on the world for more than 10 years. Pepsi Pepsi-Cola was created in the late 1890s by Caleb Bradham‚ a New
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. SUPPLY CHAIN INTEGRATION Supply Chain Management revolve around efficient integration between suppliers‚ manufacturers‚ warehouses‚ and stores. The challenge is on how to coordinate all the activities‚ in order to: * Improve performance * Reduce cost * Increase service level * Reduce Bullwhip effect * Better utilise resources * Respond effectively to changes in market places Not merely coordinating production‚ transportation and inventory‚ but also integrate front
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Links in supply chain Name: Course: Tutor: Date: A supply chain involves all the parties working together both directly and indirectly in order to satisfy the consumer’s expectations. The process of chain supply does not only include manufacturers and suppliers; it also involves other parties right from the raw material source‚ transporters‚ warehouses‚ retailers and customers. The current business environments within which corporates operate is highly unpredictable; therefore‚ organizations have
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Xbox case: Lee‚ Hau; Hoyt David W. and Holloway‚ Chuck‚ “Evolution of the Xbox Supply Chain” * Who are the various stakeholders for Xbox that formed the Microsoft ecosystem while developing the supply chain business strategy for Xbox? * What were the challenges faced by Xbox when it first launched Xbox? * How did this compare to the launch of Xbox 360? * Did they consider any changes in the supply chain? Essay: Xbox Stakeholders Microsoft’s Xbox project was started by a group
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Executive summary Supply chain management has gradually been accepted by strategy makers in corporations all over the world‚ who are keep trying to make corporations more competitive through supply chain management. During this process‚ information system means a lot‚ which determines whether the supply chain can work well. Success of DELL is mainly determined by the quick response supply chain system‚ using an efficiency information system. Especially in this informative period‚ information acquiring
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Environment Bus. Strat. Env. 17‚ 260–271 (2008) Published online 20 July 2006 in Wiley InterScience (www.interscience.wiley.com) DOI: 10.1002/bse.527 Sustainable Supply Chain Management in Tourism Xavier Font‚* Richard Tapper‚ Karen Schwartz and Marianna Kornilaki Leeds Metropolitan University‚ UK ABSTRACT Sustainable supply chain management (SSCM) encapsulates the trend to use purchasing policies and practices to facilitate sustainable development at the tourist destination. Most research has
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Improve Supply Chain Efficiency through a Web-Based System: A Case Study on a Pharmaceutical Company in Thailand Panthip Pothitong Assumption University Email: panthip_pothitong@yahoo.com Chayakrit Charoensiriwath‚ Ph.D. National Electronics and Computer Technology Center Email: chayakrit.charoensiriwath@nectec.or.th Abstract - The supply chain operations in pharmaceutical industry are one of the most complex operations to manage. To efficiently manage the supply chain in this industry‚ information
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Coffee - The Supply Chain INTRODUCTION Today‚ a jar of instant coffee can be found in 93 per cent of British homes and increasingly consumers are trying out different types of coffee‚ such as cappuccino‚ espresso‚ mocha and latte. The expanding consumer demand for product choice‚ quality and value has led to an increase in the coffees being made available to a discerning public. ‘Value’ is the way in which the consumer views an organisation’s product in comparison with competitive offerings. So
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INTRODUCTION OF SUPPLY CHAIN The movement of materials as they flow from their source to the end customer. Supply Chain includes purchasing‚ manufacturing‚ warehousing‚ transportation ‚customer service ‚demand planning ‚ supply planning and Supply Chain management. It is made up of the people‚ activities‚ information and resources involved in moving a product from its supplier to customer. Although this Supply Chain definition sounds very simple‚ effective management of a Supply Chain can be a real
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