INTRODUCTION Pepsi is a 100-year-old carbonated soft drink brand loved by over 200 million people worldwide. The largest single selling soft drink brand in India‚ Pepsi is ubiquitous on just about every social occasion. In 1886‚ the US Caleb Bradman‚ a man with a plan formulated a blockbuster of a digestive drink and decided to call it Brad‟s drink. The potion was to become Pepsi Cola in 1898‚ and eventually‚ Pepsi in 1903. Since its inception‚ Pepsi has always been at the forefront of the beverage industry
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summary: The case discusses the major strategies adopted by Pepsi Co (Soft drinks & snack food major) to enter the Indian market in the late 1980s. Initially the company found it very hard to sell itself to the Indian government as the Indian economy was highly regulated. So to lure Indian government Pepsi Co made promises of working towards enrichment of the rural economy Punjab by getting involved in the agricultural activities. Pepsi Co also made several promises to make its proposal look very
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[pic] Kinetic Company Limited Head Office Bashundhara City Complex Panthapath‚ Dhaka Web: Kinetic6@yahoo.com Factory Kinetic Company Limited Ashulia‚ Savar‚ Dhaka Name of the Directors Mohammad Saoban Ismat Jerin Chetona Managing Director Director Finance Quazi Tamim Ahmad Kazi Razzak Hossain Director Marketing Director Mahadi Hossain Vincent Mabi D Costa Director Administators Director
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MARKETING ASSIGNMENT on POSITIONING Submitted by: Shivani Gupta MBA (Ignou) Ques 1 Choose one of the category or the product group in the marketing industry. Choose some brands in that category and describe how each of them is positioned? Develop a perceptual positioning map as well. Ans. Positioning is the act of designing the company’s offering and image to occupy a distinctive
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CASE NO. 11:- Pepsi-Cola Products Philippines Inc. 1. Stakeholders 1.1. The five-year girl and the injured: - as because of this incident a five year girl lost her life and nothing is more precious that life. 1.2. Customers: - because people were resting their futures in the hands of this number fever promotion campaign. 1.3. Victoria Angelo‚ her family and families like hers: - these people who didn’t have enough money to eat were buying Pepsi in the hope of changing their whole life. The rich
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President Starr‚ Here are the calculations for the five areas of concern that you mentioned to me earlier. 1. Total fixed cost that must be covered at each of the games: Fixed costs per game include $20‚000 food service salaries‚ $4‚800 to cover costs of 6 booths $1‚260 hourly wages for 36 booth employees Total fixed costs per game: 20‚000 + 4‚800 + 1‚260 = $26‚060 2. The portion of the fixed cost allocated to each of the items: Soft drink sales need to cover 25% of fixed costs‚ or $6
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each dilutions will be use‚ to determine the linear function among various functions (T‚ T%‚ log T‚ - logT) For a Beer’s law calibration curve. The produce provides a model for guided-inquiry analysis of the concentration of food dye(s) in sports drinks and other consumer beverages. II. MATERIAL USED Beaker‚ 500-mL‚ 1 Beaker‚ 100-mL‚9 Pipets‚ serological‚ 10-mL‚ 2 Cuvets‚ 13 × 100 mm ‚ 1 Sample of consumer sports drink (Gatorade Blue)‚ 10-mL FD&C Blue 1 stock solution
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SNACK FOOD INDUSTRY INDEX 1) INTRODUCTION...............................................3 2) PESTLE ANALYSIS............................................3 2.1 POLITICAL FACTOR.................................... 4 2.2 ECONOMICAL FACTOR.................................5 2.3 SOCIAL FACTOR
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Development Headquarters in Valhalla‚ The Pepsi Cola Company began in 1898 by a Pharmacist and Industrialist Caleb Bradham‚ but it only became known as PepsiCo when it merged with Frito Lay in 1965. Until 1997‚ it also owned KFC‚ Pizza Hut‚ and Taco Bell‚ but these fast-food restaurants were spun off into Tricon Global Restaurants‚ now Yum! Brands‚ Inc. PepsiCo purchased Tropicana in 1998‚ and Quaker Oats in 2001. In December 2005‚ PepsiCo surpassed Coca-Cola Company in market value for the first time in
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drink industry is very competitive for all companies involved. Recently the competition between established firms has only increased with the market nearing its saturation point. All companies in the industry‚ especially those thinking about entering‚ have to think about: rivalry among establish firms‚ risk of entry by potential competitors‚ substitute products‚ suppliers‚ and buyers. When talking about market share‚ PepsiCo and Coca-Cola have the lions share. They have dominated the industry over
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