Preview

Pepsi-Cola Products Philippines Inc.

Good Essays
Open Document
Open Document
2705 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Pepsi-Cola Products Philippines Inc.
CASE NO. 11:- Pepsi-Cola Products Philippines Inc.

1. Stakeholders

1.1. The five-year girl and the injured: - as because of this incident a five year girl lost her life and nothing is more precious that life.

1.2. Customers: - because people were resting their futures in the hands of this number fever promotion campaign.

1.3. Victoria Angelo, her family and families like hers: - these people who didn't have enough money to eat were buying Pepsi in the hope of changing their whole life. The rich company Pepsi was making money by making these people believe that they might win a lot of money. Instead of using their scarce resources for something more real, these people spent it on Pepsi building up dreams of getting rich and leading a good life.

1.4. Pepsi-Cola Products Philippines Inc.:- as the campaign was launched by Pepsi-cola, it is responsible for the outcomes like deaths, lawsuits, injured etc.

1.5. Pepsi-Cola International: - as Pepsi-Cola Products Philippines Inc. is a part of the multinational firm with branches all over the world, this incident might negatively effect the sales in other countries.

1.6. PepsiCo Inc.:- as it owns 19% of the company.

1.7. Insurance companies: - The insurance companies are affected by this incident as a lot of the Pepsi-cola cars, trucks and wagons were destroyed by the angry public and these companies might have to pay for it.

1.8. Competitors especially Coca-Cola:- as a result of this incident coca-cola might be able to snatch away a huge chunk of the market from Pepsi.

1.9. Government: - It has to make sure that companies follow the laws and they have to protect the innocent consumers. The government has to make sure illegal and unethical activities do not happen. It has to make sure that the laws are implemented without any exceptions.

1.10. Judicial system in Philippines: - as it is responsible for making sure that no violations of laws and regulations happen and people who do it are dealt with in the proper

You May Also Find These Documents Helpful

  • Better Essays

    Pepsi Co. and Coca Cola, both are very well known multinational companies. They are so famous that they perhaps don’t need any introduction since almost everyone knows basic info about these companies and their widely used products. Both of these companies have been dealing in the production of flavored waters, plain drinking water and soft drinks for decades now and have always been each other’s competitors in almost all the mainstream products they have been producing.…

    • 1930 Words
    • 8 Pages
    Better Essays
  • Good Essays

    Coke vs Pepsi

    • 688 Words
    • 3 Pages

    Coke and Pepsi have always been rival beverages for decades. I can remember my teens when most households would divide into two when it came to choosing their choice of drink, especially when going for grocery shopping. Even the advert aired by both brands shows a lot of rivalries between them. When one makes a new product, the other would do everything possible to make something similar or better than the former. Making people, both old and young believe their product is the best. When comparing the two beverages, there’s a major thing we normally notice from their commercials, while Coca-Cola Company uses families and animal in most of their commercial ads relating to peoples society, Pepsi Company uses different super stars and celebrities to sell their product worldwide. However, as coke uses their ethos in targeting both the old and young generation, Pepsi target mostly today’s youth in their adverts.…

    • 688 Words
    • 3 Pages
    Good Essays
  • Good Essays

    The Pepsi-Cola story itself begins with a drugstore in New Bern, North Carolina, and a pharmacist named Caleb Bradham. Bradham's aim was to create a fountain drink that was both delicious and healthful in aiding digestion and boosting energy. It would be free of the impurities found in many bottled health tonics, and it would contain none of the stronger narcotics often added to popular fountain drinks.…

    • 653 Words
    • 3 Pages
    Good Essays
  • Good Essays

    Pepsico, Inc.

    • 11523 Words
    • 47 Pages

    OVERVIEW: Using television commercials, the corporation conducted a promotion in which it offered merchandise in exchange for "points" earned by purchasing its soft drink. For each item of merchandise sported by a teenager in the commercial, the ad noted the number of points needed to get it. When the teenager was shown in the jet, the ad prices it as 7 million points. The consumer alleged that the ad was an offer, that he accepted the offer by tendering the equivalent of 7 million points, and that the corporation breached its contract to deliver the jet. The district court granted the corporation's motion for summary judgment on the grounds (1) that the commercial did not amount to an offer of goods; (2) that no objective person could reasonably have concluded that the commercial actually offered consumers the jet; and (3) that the alleged contract could not satisfy the New York statute of frauds. On appeal, the court affirmed for substantially the reasons stated by the district court.…

    • 11523 Words
    • 47 Pages
    Good Essays
  • Good Essays

    In a strategic footstep to expand the market share in ready to drink tea market, Pepsi had decided to…

    • 1037 Words
    • 5 Pages
    Good Essays
  • Good Essays

    History of Pepsi-Cola

    • 2315 Words
    • 10 Pages

    Pepsi has marked more than the Hundred Years War with no decisive victory in sight. But then, perhaps victory would spoil all the fun -- not to mention the price wars that frequently let thirsty consumers load up at grocery chains for less than 17 cents a can. If it were just a matter of stuffing cola into an endless procession of cans, the days at Purchase and Somers, N.Y. (home of the Pepsi division) would hold no intrigue. (Ellis, 1979).…

    • 2315 Words
    • 10 Pages
    Good Essays
  • Good Essays

    What was the issue facing The Coca Cola Company in this case? What stakeholders were concerned and how did their expectations differ from the company’s performance?…

    • 956 Words
    • 4 Pages
    Good Essays
  • Best Essays

    Two major detriments to Coca-Cola’s strategy of expansion into non-carbonated beverages may be the impact of society’s recent economic uncertainty and increased health awareness. Such beverages may be considered luxuries. Although pricing might be competitive, in today’s economic uncertainty individuals may prefer a variety of beverages that offer better nutritional value vice purchasing Coca-Cola’s soda beverages. It is my opinion; Coca-Cola has strategically…

    • 1379 Words
    • 6 Pages
    Best Essays
  • Powerful Essays

    Pepsi vs Coke

    • 1511 Words
    • 7 Pages

    . Pepsi’s starting point in its marketing campaign was its position as “The Choice of a new Generation.” Pepsi concentrated on the user of the drink, never the drink, while as Coca Cola did the opposite. In order to enhance the user interface of its campaign, Pepsi began lifestyle marketing, the first and longest-running lifestyle campaign that continues until this day. Pepsi showed people riding dirt bikes, waterskiing, and hand gliding and ended with a Pepsi as their reward. Its advertisements also often focused on celebrities such as Mariah Carey, KISS, Tine Turner, Britney Spears, Madonna, and Ray Charles choosing Pepsi over Coke. This was strategic movement since it was also during the time in which colored television came. Coca Cola also used celebrities such as Whitney Houston, Paula Abdul, Christina Aguilera, and Elton John to advertise its drinks. With mutually…

    • 1511 Words
    • 7 Pages
    Powerful Essays
  • Powerful Essays

    The Pepsi Refresh Project

    • 1724 Words
    • 7 Pages

    The motivation, Pepsi brands with social media plus innovative minds with multitude sourced philanthropy. The company believed it could successfully build brand wellbeing, knowledge, liking, and desiring through the socially inclined individuals, the social media campaign rather than the traditional channels of brand advertising used for generation.…

    • 1724 Words
    • 7 Pages
    Powerful Essays
  • Satisfactory Essays

    chili in the 19th century

    • 682 Words
    • 3 Pages

    Meanwhile Pepsi (Serm Suk Public Co.,Ltd.) are another major players in Thailand’s nonalcoholic sparkling beverage manufacturer. The company launched Pepsi…

    • 682 Words
    • 3 Pages
    Satisfactory Essays
  • Good Essays

    This affects Coca Cola as they would need to ensure they keep within the framework and follow voluntary codes of advertising practise as it can cause huge problems being fined. Especially, because they are a successful organisation and they would need to be aware as the pressure groups will raise the profile and awareness of their cause in the media. This can result in being damaging for the business and the businesses reputation.…

    • 522 Words
    • 3 Pages
    Good Essays
  • Good Essays

    Before the advertising budgets were shifted but did not give consumers a platform to feel inspirited to change the world. PepsiCo had decide to give away $20 million as a sort of different investment. By starting this, projects to change the world are funded.…

    • 735 Words
    • 3 Pages
    Good Essays
  • Good Essays

    Beginning of the Cola War: In 1950, newly appointed CEO Mr. Alfred Steele who was the marketing executive for Coca-Cola, began a new campaign for Pepsi named ‘Beat Coke’. Steele made bottlers to concentrate on take home sales through supermarkets and Pepsi introduced new 26 ounce bottle at the same time for family consumption. Later in 1963, new CEO Donald Kendall launched a new campaign for the young generation and the people who think themselves as ‘young at heart’, named “Pepsi generation”. Intense promotion were held to reach to the customers mind and thus Pepsi were able to narrow coke’s lead to 2-to-1 margin at that time. In this period, Pepsi sold concentrate to its bottlers at 20% less price than coke and also improved the existing store delivery services. Pepsi also promised to use more on promotion and advertisement to overcome the bottler’s opposition. On the other hand, Coke’s bottlers were still fragmented with more than 800 independent franchised bottlers all over US. In the late 1950s, Pepsi began offensive strategies to gain advantage over Coca-cola by starting “Americans Preferred Taste” campaign under CEO Robert Woodruff, and…

    • 938 Words
    • 4 Pages
    Good Essays
  • Powerful Essays

    In 1920 Pepsi’s new motto was “Drink Pepsi-cola. It will satisfy you.” But by 1923, Bradham wasn’t worried about his motto or slogan; he was worried about the rising cost of sugar. So worried in fact that after it hit 26 cents per pound, he stocked up on it tremendously afraid it would go even higher and then it fell to an all time low of 2 cents per pound. By 1923, Bradham was bankrupt and then Pepsi –cola was sold off to Craven Holdings Corporation for $30,000. It was then sold to Roy C. Mega gel for $35000 and he formed the Pepsi Cola Company.…

    • 1928 Words
    • 8 Pages
    Powerful Essays

Related Topics